The MA in Communication, Media and Advertising provides a thorough and critical understanding of advertising in a broad media context. The course combines a reflective analysis of media and communication studies with issues of policy and professional practices across a range of media industries with a specific focus on advertising.
This distance learning MA is designed for graduates with experience in advertising, marketing or related sectors who want to enhance their qualifications, and for those with an academic background in the social sciences or humanities who aspire to careers, or to teach, in these sectors.
The first year of the course, which is common to all our Media and Communication distance learning courses, will give you a thorough grounding in the knowledge and research expertise needed to address a wide range of themes and debates related to media communications.
In the second year, specialist modules explore the advertising industry in a global context, examining advertising as a form of communication shaped by economic, cultural and social factors, and as an occupational practice. These modules will explore how advertising works in different media; advertising history and development; ethical, regulatory and social issues; the nature and impact of advertising; and consumer behaviour and marketing research.
This degree will develop your ability to think both analytically and critically and develop your independent learning and research skills. You will have access to the current thinking of key researchers and writers in the field from around the world.
By choosing to study by distance learning, you will have the flexibility to fit your study around existing commitments and enhance your career prospects without having to leave employment.
If you have any questions about this course, join us for a live online chat with academic tutors and admissions staff.
Key Issues and Approaches in Media Study
Media History and Social Regulation
Media in Global Context
Communications and Globalisation
Media Industries: Convergence, Divergence
Audience and Reception
Advertising: Industry, Contexts, Impacts
Advertising as Communication
Teaching and assessment methods
The course is studied by distance learning. In Year 1 there are five written assignments and one examination. In Year 2 there are four written assignments and a dissertation of 12,000-15,000 words.
(Please note: due to regular enhancement of the University’s courses, please refer to Leicester’s own website (http://www.le.ac.uk
) or/and Terms and Conditions (http://www2.le.ac.uk/legal
) for the most accurate and up-to-date course information. We recommend that you familiarise yourself with this information prior to submitting an application.)
At least a good second-class honours degree in any discipline, though a Social Science degree would be particularly relevant, from an institution recognised by the University. Applicants who do not have a first degree, but who can demonstrate other relevant qualifications and/or experience may also be considered. You may be invited to submit an entry assignment in support of your application.