The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and utilise. This innovative Masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.
Taught by leading academics from the Business School and School of Geography, you’ll explore a range of analytical techniques and develop the softer skills needed to use the results of these analyses to inform decisions about marketing strategy.
You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.
Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Areas of study in marketing include marketing strategy, consumer behavior and direct, digital and interactive marketing. You’ll also deliver your own data-driven marketing research project for a company.
As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing or management.
Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data. The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.
The deadline for International applications is 31 March 2017.
The deadline for UK/EU applications is 31 August 2017.
For further guidance on how to apply, visit: http://business.leeds.ac.uk/masters/how-to-apply/
Our Masters Open Days are an opportunity to visit in person, learn more about our Masters degrees and meet our staff. Activities include:
- Presentations, talks and Q&A with academic directors
- Business School tour
- Speak to admissions, academic teaching teams and current Masters students
Please visit our website for further information and to book your place: http://business.leeds.ac.uk/masters/meet-us-at-an-event/
You should have a good first degree (2:1 or higher) in any subject.