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MSc International Marketing Management


Course Description

This popular Masters degree offers the perfect starting point for a professional career in strategic marketing. It is ideal if you wish to gain knowledge and skills in key areas of strategic marketing, particularly in an international business environment. The course has a practical focus and you will have the opportunity to develop professional skills through in-company assignments and case studies examining genuine business scenarios.

The course has received industry recognition through the Institute of Export and International Trade (IOE). As a student you will receive free membership of the IOE for one year, providing access to a database of networking opportunities.

CIM Graduate Gateway

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Leeds University Business School has joined forces with CIM to give students on the MA Advertising and Marketing and MSc International Marketing Management, the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Careers

Graduates have all-round knowledge and skills in marketing and international marketing. You will be able to pursue a career in many areas including international marketing, export marketing, marketing research, marketing consultancy, services marketing, social media marketing, direct, digital and interactive marketing, or supply chain management.

Apply now

The deadline for UK/EU applications is 31 August 2016.
The deadline for International applications has now closed for 2016 entry.
For further guidance on how to apply, visit: http://business.leeds.ac.uk/masters/how-to-apply/

Open events

Our Masters Open Days for this academic year have now finished and the next schedule of events will be announced later on in the year. If you would like to receive email updates on upcoming events please sign up to our newsletter: http://business.leeds.ac.uk/newsletter/

Visit the MSc International Marketing Management page on the University of Leeds website for more details!

(Student Profile)

Vita Kadile

1144.JPG Originally from Latvia, Vita Kadile, decided to pursue a postgraduate course in International Marketing Management after developing a passion for the subject in her first job after graduating from her undergraduate degree.

"After undergraduate degree I had 2 year gap. During that time I worked as a marketing and sales manager in 4 Star Hotel, located in Riga, Latvia, After the first year I was transferred to restaurant department to take care of 3 restaurants of the hotel and develop their marketing activities which is where my passion for the subject of marketing developed. I had heard a lot of good things about University of Leeds and when I moved to live in UK, I decided that Leeds was definitely the best option as one of the best universities in the UK and Europe.
The course duration is 1 year, which is very convenient, though quite an intensive programme. It comprises of ten modules as well as a dissertation/project. It involves a lot of group work and it is essential to be a part of a team. This also helps to find new friends and support during the studies. The modules included in the first semester are International marketing, Marketing strategy, Consumer behaviour, Marketing communications and Marketing research. These modules introduced us strategic and cultural aspects of marketing, market research and consumer profile, as well as communication tools. Both exams and assignments are for assessment. There is a lot of additional literature available in university libraries apart from modules core texts.

During the course I have made new friends and met so many people from all around the world. This experience has been amazing as I really love communicating and socializing. I have found lecturers and tutors of high level, contributing a lot to their modules and work. In fact, all the staff have been very helpful and friendly to everyone. The students on this course are from all around the world and it has been great to get to know many of them. I’ve found some really good friends!

I have enjoyed several highlights of my time in Leeds: exciting studies, wonderful people, lively atmosphere, countless opportunities for socialising and networking, computer cluster as a second home during assignments and dissertation, winning of Leeds for Life project etc. etc... I already miss it!"


(Scholarship)

Martin Scicluna Scholarship - UK/EU - Single Award

A £10,000 scholarship, which provides a full fee bursary and contributes towards living costs.For eligible applicants to any Business School Masters programme in 2016/17.

Value of Scholarship(s)

£10,000

Eligibility

This scholarship is available to all academically outstanding students from the UK/EU who are applying for a Masters programme at Leeds University Business School.

Application Procedure

Once you have been made an offer for the relevant Masters programme, you can apply for the scholarship by downloading the Martin Scicluna Scholarship application form via the Leeds University Business School website (listed below)

The deadline for applications is:
31 July 2016, 23:59 (UK Time)

Further Information

http://business.leeds.ac.uk/masters/scholarships/


(Scholarship)

Business School General Scholarships - 20+ Awards

There are two financial awards for University of Leeds alumni joining the Business School:- Leeds Alumni Bursary
University of Leeds graduates are entitled to a 10% bursary towards tuition fees. Leeds graduates with a First Class undergraduate degree are also eligible for the Leeds University Business School Alumni Excellence Scholarship (details below). - Leeds University Business School Alumni Excellence Scholarship
University of Leeds graduates who achieved a First Class award in their undergraduate degree are eligible for this scholarship. Fully funded students are not eligible for this scholarship.

Value of Scholarship(s)

10% bursary towards fees

Eligibility

- Leeds Alumni Bursary
If you are a former student of the University of Leeds you may be eligible for a 10% alumni tuition fee bursary. - Leeds University Business School Alumni Excellence Scholarship
University of Leeds graduates who achieved a First Class award in their undergraduate degree are eligible for this scholarship. Applicants who qualify for this scholarship are also entitled to receive the Leeds Alumni Bursary (details above) and so resulting in a total award of 20%. For more information on eligibility and qualifying awards, please visit the Leeds University Business School website (listed below).

Application Procedure

All eligible applicants with an offer to study a Masters programme beginning in September 2016 will automatically be advised by our Admissions team.

Further Information

http://business.leeds.ac.uk/masters/scholarships/


(Scholarship)

Masters in Marketing International Excellence Scholarship - 10 Awards

Scholarships worth £5,000 towards the cost of tuition fees.There are 8 scholarships available in total, divided between the following Masters programmes:- Three for MA Advertising and Marketing
- Two for MSc Consumer Analytics and Marketing Strategy
- Two for MA Corporate Communications, Marketing and Public Relations
- Three for MSc International Marketing ManagementTo be considered for the scholarship you must:- Hold a conditional or unconditional offer for the relevant Masters programme for 2016/2017
- Demonstrate an excellent academic track record
- Show excellent professional and personal skills evidenced through work experience and/or extra-curricular activities.

Value of Scholarship(s)

£5,000

Eligibility

Particularly deserving international applicants wishing to undertake the following Masters programmes in 2016/2017:MA Advertising and Marketing
MSc Consumer Analytics and Marketing Strategy
MA Corporate Communications and Public Relations
MSc International Marketing Management

Application Procedure

Once you have been made an offer for the relevant Masters programme, you can apply for the scholarship by downloading the Masters in Marketing International Excellence Scholarship application form via the Leeds University Business School website (listed below).

The deadline for applications is:
31 March 2016, 23:59 (UK Time)

Further Information

http://business.leeds.ac.uk/masters/scholarships/


(Scholarship)

Masters in Marketing UK/EU Excellence Scholarship - 13 Awards

Half fee scholarships towards the cost of tuition fees.There are 13 scholarships available in total, divided between the following Masters programmes:- Four for MA Advertising and Marketing
- Two for MSc Consumer Analytics and Marketing Strategy
- Three for MA Corporate Communications, Marketing and Public Relations
- Four for MSc International Marketing ManagementTo be considered for the scholarship you must:- Hold a conditional or unconditional offer for the relevant Masters programme for 2015/2016
- Demonstrate an excellent academic track record
- Show excellent professional and personal skills evidenced through work experience and/or extra-curricular activities.

Value of Scholarship(s)

Half-fee

Eligibility

Particularly deserving UK/EU applicants wishing to undertake the following Masters programmes in 2016/2017:MA Advertising and Marketing
MSc Consumer Analytics and Marketing Strategy
MA Corporate Communications and Public Relations
MSc International Marketing Management

Application Procedure

Once you have been made an offer for the relevant Masters programme, you can apply for the scholarship by downloading the Masters in Marketing UK/EU Excellence Scholarship application form via the Leeds University Business School website (listed below)

The deadline for applications is:
31 July 2016, 23:59 (UK Time)

Further Information

http://business.leeds.ac.uk/masters/scholarships/



Entry Requirements

You should have a good first degree (2:1 or higher) in a subject other than a marketing specialisation.

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