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MA Advertising and Marketing


Course Description

Our MA Advertising and Marketing offers a genuinely dedicated programme of study. This Masters is ideal if you wish to gain specialised knowledge in the fields of marketing communications and advertising. You will also gain comprehensive understanding in key areas of marketing strategy and research.

Taught by specialists with professional experience and research expertise in their relevant fields, you will gain the skills and knowledge to prepare for a successful marketing career.

The course offers a balanced academic and practical programme of study, giving you the opportunity to apply your knowledge to genuine business situations. You will explore contemporary developments in marketing and marketing communications theory and practice.

CIM accreditation

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Leeds University Business School has joined forces with CIM to give students on the MA Advertising and Marketing and MSc International Marketing Management, the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Careers

Graduates can expect to have a wide and varied range of career opportunities in communications agencies and company marketing divisions.

Previous graduates have become Brand or Research Managers or moved into the agency environment within the advertising and communications sector. An increasing number of graduates are working within the rapidly expanding digital, direct and interactive marketing industry.

We help you to achieve your career ambitions by providing professional development support as part of the Masters programme. You will develop key professional skills that employers value.

Apply now

The deadline for International applications is 31 March 2017.
The deadline for UK/EU applications is 31 August 2017.
For further guidance on how to apply, visit: http://business.leeds.ac.uk/masters/how-to-apply/

Online events

You can logon from anywhere to join one of these one hour events, which will include:

- Introduction to Leeds University Business School and Masters study
- Advice from one of our Professional Development Tutors, with examples of the career skills you can build and the major companies we work with
- Guidance on how to apply for postgraduate study from our admissions team
- Opportunity to ask your questions

The dates for our next online events are below:

- Thursday 15 December 2016
- Wednesday 22 February 2017

Open events

Our Masters Open Days are an opportunity to visit in person, learn more about our Masters degrees and meet our staff. Activities include:

- Presentations, talks and Q&A with academic directors
- Business School tour
- Speak to admissions, academic teaching teams and current Masters students

Our next Masters Open Days:

- Thursday 6 April 2017
- Wednesday 21 June 2017

Please visit our website for further information and to book your place: http://business.leeds.ac.uk/masters/meet-us-at-an-event/

Visit the MA Advertising and Marketing page on the University of Leeds website for more details!

(Student Profile)

Will Chan

1145.jpg "I graduated with a First in my undergraduate degree in Drama, but found myself without much of the business acumen that businesses are looking for. The work that I could find was not of interest to me, nor was it particularly fulfilling. I wanted to retrain myself to become more valuable to prospective employers and in a field that was of interest to me.

I chose Leeds because Leeds Business School has an excellent reputation and the open day was quite persuasive. The city itself also appealed to me as it is large enough to keep me entertained, but not so big that it would overwhelm, like London does occasionally.

There are lots of advantages of postgrduate study. The greatest advantage the course gives is the extra qualification. I believe it has helped me get the job that I want and will stand me in good stead in the future. It also gave me a chance to go back to being a student and enjoy life a bit more! I found that having struggled with work in my gap year, I came to my postgraduate degree with much more maturity.

I am currently working in a PR firm that deals primarily with technology based companies. My ultimate goal is to be working in-house for a video games publisher. I am confident that I’ll get there."


(Scholarship)

Business School General Scholarships - 20+ Awards

There are two financial awards for University of Leeds alumni joining the Business School:- Leeds Alumni Bursary
University of Leeds graduates are entitled to a 10% bursary towards tuition fees. Leeds graduates with a First Class undergraduate degree are also eligible for the Leeds University Business School Alumni Excellence Scholarship (details below). - Leeds University Business School Alumni Excellence Scholarship
University of Leeds graduates who achieved a First Class award in their undergraduate degree are eligible for this scholarship. Fully funded students are not eligible for this scholarship.

Value of Scholarship(s)

10% bursary towards fees

Eligibility

- Leeds Alumni Bursary
If you are a former student of the University of Leeds you may be eligible for a 10% alumni tuition fee bursary. - Leeds University Business School Alumni Excellence Scholarship
University of Leeds graduates who achieved a First Class award in their undergraduate degree are eligible for this scholarship. Applicants who qualify for this scholarship are also entitled to receive the Leeds Alumni Bursary (details above) and so resulting in a total award of 20%. For more information on eligibility and qualifying awards, please visit the Leeds University Business School website (listed below).

Application Procedure

All eligible applicants with an offer to study a Masters programme beginning in September 2017 will automatically be advised by our Admissions team.

Further Information

http://business.leeds.ac.uk/masters/scholarships/


(Scholarship)

Masters in Marketing International Excellence Scholarship - 10 Awards

Scholarships worth £5,000 towards the cost of tuition fees.There are 8 scholarships available in total, divided between the following Masters programmes:- Three for MA Advertising and Marketing
- Two for MSc Consumer Analytics and Marketing Strategy
- Two for MA Corporate Communications, Marketing and Public Relations
- Three for MSc International Marketing ManagementTo be considered for the scholarship you must:- Hold a conditional or unconditional offer for the relevant Masters programme for 2017/2018
- Demonstrate an excellent academic track record
- Show excellent professional and personal skills evidenced through work experience and/or extra-curricular activities.

Value of Scholarship(s)

£5,000

Eligibility

Particularly deserving international applicants wishing to undertake the following Masters programmes in 2017/2018:MA Advertising and Marketing
MSc Consumer Analytics and Marketing Strategy
MA Corporate Communications and Public Relations
MSc International Marketing Management

Application Procedure

Once you have been made an offer for the relevant Masters programme, you can apply for the scholarship by downloading the Masters in Marketing International Excellence Scholarship application form via the Leeds University Business School website (listed below).The deadline for applications is:
30 April 2017, 23:59 (UK Time)

Further Information

http://business.leeds.ac.uk/masters/scholarships/


(Scholarship)

Masters in Marketing UK/EU Excellence Scholarship - 13 Awards

Half fee scholarships towards the cost of tuition fees.There are 13 scholarships available in total, divided between the following Masters programmes:- Four for MA Advertising and Marketing
- Two for MSc Consumer Analytics and Marketing Strategy
- Three for MA Corporate Communications, Marketing and Public Relations
- Four for MSc International Marketing ManagementTo be considered for the scholarship you must:- Hold a conditional or unconditional offer for the relevant Masters programme for 2017/2018
- Demonstrate an excellent academic track record
- Show excellent professional and personal skills evidenced through work experience and/or extra-curricular activities.

Value of Scholarship(s)

Half-fee

Eligibility

Particularly deserving UK/EU applicants wishing to undertake the following Masters programmes in 2017/2018:MA Advertising and Marketing
MSc Consumer Analytics and Marketing Strategy
MA Corporate Communications and Public Relations
MSc International Marketing Management

Application Procedure

Once you have been made an offer for the relevant Masters programme, you can apply for the scholarship by downloading the Masters in Marketing UK/EU Excellence Scholarship application form via the Leeds University Business School website (listed below)The deadline for applications is:
31 July 2017, 23:59 (UK Time)

Further Information

http://business.leeds.ac.uk/masters/scholarships/


(Scholarship)

Dean's Excellence Scholarship - UK/EU - Single Award

A full-fee scholarship, which provides a bursary covering tuition fees.For eligible applicants to any Business School Masters programme in 2017/18.

Value of Scholarship(s)

Full-fee

Eligibility

This scholarship is available to all academically outstanding students from the UK/EU who are applying for a Masters programme at Leeds University Business School.

Application Procedure

Once you have been made an offer for the relevant Masters programme, you can apply for the scholarship by downloading the Dean's Excellence Scholarship application form via the Leeds University Business School website (listed below)The deadline for applications is:
31 July 2017, 23:59 (UK Time)

Further Information

http://business.leeds.ac.uk/masters/scholarships


(Scholarship)

Dean's Excellence Scholarship - International - Single Award

A full-fee scholarship, which provides a bursary covering tuition fees.For eligible applicants to any Business School Masters programme in 2017/18.

Value of Scholarship(s)

Full-fee

Eligibility

This scholarship is available to all academically outstanding international students who are applying for a Masters programme at Leeds University Business School.

Application Procedure

Once you have been made an offer for the relevant Masters programme, you can apply for the scholarship by downloading the Dean's Excellence Scholarship application form via the Leeds University Business School website (listed below)The deadline for applications is:
30 April 2017, 23:59 (UK Time)

Further Information

http://business.leeds.ac.uk/masters/scholarships



Entry Requirements

You should have a good first degree (2:1 or higher) in a subject other than marketing.

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