We emphasise creativity and innovation supported by rigorous research and strategic thinking articulated through integrated advertising campaigns. We explore communication through traditional advertising media and the rapidly expanding digital/mobile/social media channels. We also integrate theory and practice, combining modules and research expertise from the School of Design and Leeds University Business School. This clearly differentiates this Masters from any others in UK universities. Developing creative solutions to communication problems is our priority alongside helping you to develop the analytical and critical skills necessary to create effective and memorable campaigns and the ability to art direct and execute your creative ideas. School of Design Modules: • Visual communication • Persuasion • Integrated Communication • Creative Direction or Dissertation. LUBS Modules: • Consumer Behaviour • Marketing Communications • Media Planning and Strategy • Advertising • Global Strategic Marketing Optional Modules: • Direct, Digital and Interactive marketing • Sales Promotion and Sponsorship • Social Media Marketing • Brand Management and Corporate Identity
A 2:1 honours degree or equivalent qualification. In exceptional circumstances, applicants without a first degree will be considered on the basis of relevant work experience and potential to benefit from the course. You are required to submit a portfolio of recent practical work relating to your educational and/or employment background.
Recipient: University of Leeds
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