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MA Architectural Visualisation

Course Description

The hunger for the digital visualisation of architecture and urban environments has grown exponentially in both the Architectural and Film Industries. As the need for skilled modellers and animators with an awareness of architectural, as well as cinematic, issues increases in both Architecture and Film, the MA in Architectural Visualisation builds on the connections between these two industries. This MA programme develops skills to communicate architecture and urbanity for a variety of applications and audiences.

The MA in Architectural Visualisation is jointly taught by Kent School of Architecture (http://www.kent.ac.uk/architecture/) and the School of Engineering and Digital Arts (http://www.eda.kent.ac.uk/).

The School of Engineering and Digital Arts successfully combines modern engineering and technology with the exciting new field of digital media. The School was established over 40 years ago and has developed a top-quality teaching and research base, receiving excellent ratings in both research and teaching assessments.

Kent School of Architecture is a young school that has built an excellent reputation, based on high quality teaching and excellent resources. For architecture graduate employment prospects, Kent was ranked 6th in the UK in The Times Good University Guide 2014 and 7th in the UK in The Guardian University Guide 2015.

Visit the website https://www.kent.ac.uk/courses/postgraduate/245/architectural-visualisation

Course structure

The MA in Architectural Visualisation is jointly taught by Kent School of Architecture and the School of Engineering and Digital Arts. Building on the successful Master's programmes in Computer Animation and Digital Visual Effects, this MA enables students to develop at an advanced level the skills, knowledge and understanding of digital simulation and 3D modelling which will equip them to become highly skilled professionals in architectural visualisation.

Drawing influence from both architecture and film, this programme offers a progression route into both industries, highlighting the different requirements needed for each profession while exploring the similarities of these markets. In this programme, the professions of architecture, film and animation fuse together, providing students with the ability and understanding to work in each or all of them.


Stage 1
AR821 - Film and Architecture (15 credits)
AR822 - Virtual Cities (30 credits)
AR823 - Digital Architecture (15 credits)
AR846 - Architectural Photography (15 credits)
EL837 - Professional Group Work (15 credits)
EL868 - High Definition Compositing (15 credits)
EL869 - Film and Video Production (15 credits)
Stage 2
EL870 - Visual Effects Project (60 credits)
AR845 - Independent Research Project (60 credits)


Modules are taught over three terms, concluding with a Major Project Visualisation, which accounts for one third of the programme. The content of the visualisation is agreed with programme staff and you build a showreel to a professional standard. Each module is assessed by practical assignments. The project work is assessed on the outcome of the project itself.

Programme aims

This programme aims to:

- enable you to develop advanced level skills, knowledge and understanding of digital simulation and 3D modelling, which will equip you to become a highly skilled professional in architectural visualisation

- train you in the requirements and skills needed for work in high definition

- produce professionally-trained architectural visualisers who are highly skilled in using state-of-the-art 3D modelling and visual effects software

- provide proper academic guidance and welfare support for all students

- create an atmosphere of co-operation and partnership between staff and students, and offer you an environment where you can develop your potential.

Research areas

- Digital Media

The Digital Media group is a multidisciplinary group with interests in many areas including social computing (eg, social networking, computer mediated communication), mobile/ubiquitous computing, human-computer interaction and digital arts (eg, computer games, 3D animation, digital film). Our work is applied across a wide range of domains including e-health, cultural heritage and cyber influence/identity.

Current research themes include:

- interface/interaction design and human-computer interaction
- cyber behaviour/influence
- social computing and sociability design
- natural user interfaces
- virtual worlds
- online communities and computer-mediated communication
- mobile applications
- digital film-making and post-production.


We have developed our programmes with a number of industrial organisations, which means that successful students are in a strong position to build a long-term career in this important discipline. You develop the skills and capabilities that employers seek, including problem solving, independent thought, report-writing, time management, leadership skills, team-working and good communication.

Building on Kent’s success as the region’s leading institution for student employability, we offer many opportunities for you to gain worthwhile experience and develop the specific skills and aptitudes that employers value.

Find out how to apply here - https://www.kent.ac.uk/courses/postgraduate/apply/

Visit the MA Architectural Visualisation page on the University of Kent website for more details!

(Student Profile)

Joseph Ling Chuan Sheng

What attracted you to studying at Kent?
Coming to the University of Kent was an easy decision for me as the course was exactly what I was looking for. I previously studied Architecture at undergraduate level in Malaysia but I wanted to go in a more digital direction so the MA in Architectural Visualisation was the perfect choice.

What were your first impressions of Canterbury?
Coming to the UK to study was actually my first visit here. I spent some time in London before heading to Canterbury to start my studies and have found that there is not as many distractions in Canterbury as there is in London making it a great place to study! Canterbury is only a 15 minute walk away and there are lots of nice places to eat and drink. There are a lot of transport links in the city which take you out to the coast and there is also the high speed to London.

Have you enjoyed studying at a campus university?
The Canterbury Campus is full of green spaces making it a great place to be in sunny weather. I live in Woolf College which has a good mix of students from all around the world, the accommodation is quiet, making it a good place to study. There are plenty of food outlets and bars on campus, a campus shop, doctor's surgery and all the other facilities that you will need.

What are your plans after you have finished studying?
I plan to look for a job in London after I have finished my studies. I would like to ideally get a job in the gaming or film industry in the future.

What have you enjoyed most about the course so far?
I really enjoyed doing the 'month project' as it gave me the freedom to choose an area which interested me. My project focused on film animation, the film I used in my project was called Howl's Moving Castle directed by Hayao Miyazaki. I have found the course quite demanding in terms of workload however I have learned an awful lot already. There is a nice mix of modules on the course and I have made some very good friends on the course.


Postgraduate Support Scheme 2015 - 20+ Awards

The University is pleased to announce that it has been awarded 215 postgraduate bursaries of £10,000 each for students admitted to taught Master’s degree programmes at Kent in September 2015. This one-off scheme, announced by the Government in December 2014, is administered by the Higher Education Funding Council for England (HEFCE). •The bursaries are £10,000 each for study on a taught Master's degree programme at the University of Kent.•The bursary does not have to be repaid.•The bursary will contribute to the cost of tuition fees for the Master’s degree and any associated University charges (ie accommodation fees) with any balance awarded as a maintenance grant. •Bursaries are available for full or part-time study (over a maximum of two years).

Value of Scholarship(s)



Applicants must:•Be “Home” fee paying.•Be a UK permanent resident;•Have completed a three-year undergraduate degree, which started in 2012 and finished in 2015;•Have paid, or be responsible for repaying to Student Loans Company, the higher rate tuition fees in full; •Have achieved a First or a 2.1;•Have satisfied and demonstrated certain socio-economic criteria•Have made an application and been admitted for a taught Master’s degree programme at Kent’s Medway or Canterbury campuses or for a split-site programme at one of our European sites at Brussels, Paris or Rome•Register for a taught Master’s degree programme at the University of Kent in September 2015.

Application Procedure

•Before you can be considered for a bursary you must make an application for an eligible taught postgraduate programme at the University of Kent, and be offered a place•Consideration for a bursary will be dependent on the degree application and you are urged to make an application for a place to study as soon as possible.Please note: When making an application, please note you must use your family/parental address and postcode in order for us to confirm your eligibility.

Further Information


Entry Requirements

A 2.2 or higher honours degree in multimedia, art or design or a related subject. All applicants must present a portfolio. For detailed information see our English language requirements web pages (View Website).

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