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Marketing - MSc


Course Description

Gain insight into the different activities that make up the marketing mix and other essential communication strategies.

Organisations today face many challenges and opportunities. As technology has evolved and consumer needs and wants have changed, organisations once dominant in their industries have faltered (eg, think Nokia, Yellow Pages, Kodak, or Sony), and organisations which were lesser known have prospered and come to dominate the markets they serve (think Google, Tata or Huawei). More recently, even the mighty Apple has come under increased threat from competitors who have arguably understood customer needs better, and who have been able to provide customers with superior value.

The MSc in Marketing will help you understand these issues and provide you with the skills to apply your knowledge to real world marketing challenges.

This programme is for business and management graduates as well as non-business graduates who wish to enhance their marketing knowledge and expertise. It covers all aspects of marketing, equipping the modern marketing manager with the necessary tools for a successful career. The programme places great emphasis on socially responsible marketing, and the role of marketing within society. You will learn from an internationally recognised team of marketing and business thinkers who are experts in their areas, and you will be encouraged to pursue your own development as an individual with marketing expertise, and real world skills that are in demand.

Graduates may go on to choose a career in consumer or business to business marketing. You will be equipped to work in a variety of marketing functions including marketing analytics, marketing communications, sales and brand management, in public and private sectors, NGOs, consultancies and across a diverse range of sectors and industries.

Accreditation

The Chartered Institute of Marketing (CIM)(http://www.cim.co.uk/) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Kent Business School has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside the Marketing MSc degree, ensuring you are equipped with the best opportunities for a successful marketing career.

Funding opportunities

The Business School has a wide range of funding opportunities (https://www.kent.ac.uk/kbs/courses/msc/funding.html) for postgraduate students, which include Scholarships, Bursaries, the Double Loyalty Scheme for progressing University of Kent undergraduates and our Early Bird Scheme. The Early Bird entitles students who apply early (before 31 March 2016) and commit early, 10% off their tuition fees.

For more information on funding available from the University of Kent, please visit the Student Funding page - https://www.kent.ac.uk/scholarships/postgraduate/

About Kent Business School

Kent Business School has over 25 years’ experience delivering business education. Our portfolio of postgraduate programmes (https://www.kent.ac.uk/kbs/courses/msc/index.html) demonstrates the breadth and depth of our expertise. Academic research and links with global business inform our teaching, ensuring a curriculum that is relevant and current. We are ranked as a top 30 UK business school for the standard of our teaching and student satisfaction. We also hold a number of accreditations by professional bodies - https://www.kent.ac.uk/kbs/whychooseus/rank-accred.html

Studying at Kent Business School (KBS) gives you the opportunity to increase your employability with real-life case studies, a student council and a business society. We have strong links to local and national organisations providing opportunities for projects, internships and graduate placements. The School attracts many high-profile speakers from industry and last year included visits and lectures from staff of the Bank of England, BAE Systems, Barclays, Lloyds Insurance, Cummins, Delphi and Kent County Council.

The School currently has 60 PhD students, who form a dynamic and close-knit research community.

National ratings

In the Research Excellence Framework (REF) 2014, we were placed 25th (out of 101 institutions) in the UK for research intensity in business and management studies and 98% of our research was judged to be of international quality. The School’s environment was judged to be conducive to supporting the development of research of international excellence.

The School was also ranked 24th for its breadth and depth of research across the whole community of research active staff by the Association of Business Schools.

Course structure

Modules -

The course structure provides a sample of the modules available for this programme. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation. Most programmes require you to study a combination of compulsory and optional modules. You may also have the option to take ‘wild’ modules from other programmes offered by the University in order that you may explore other subject areas of interest to you or that may further enhance your employability.

Please check the module content for suitability if you have significant prior knowledge or experience of marketing.

CB9065 - Buyer Decision Making (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB9065
CB9066 - Applied marketing research (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB9066
CB933 - Marketing (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB933
CB935 - Organisational Behaviour and Human Resource Management (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB935
CB937 - Financial and Management Accounting (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB937
CB952 - Integrated Marketing Communications (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB952
CB953 - International Marketing Strategy (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB953
CB9067 - Digital Marketing (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB9067
CB900 - Corporate Responsibility and Globalisation (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB900
CB9027 - New Product Development and Innovation Management (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB9027
Show more... https://www.kent.ac.uk/courses/postgraduate/303/marketing#!structure

Assessment

The programme involves a taught and a project component. The taught programme is assessed by a mixture of coursework assignments throughout the year, and by examinations in May and June.

Once these are completed, students then work full time on the Marketing Report. This provides an opportunity to apply the techniques and insights presented in the programme and apply them to a particular problem area.

Programme aims

This programme aims to:

- provide a pre-experience Master’s programme, and develop specialist skills and knowledge in marketing and management, for those wishing to pursue a career in marketing and/or management
- educate individuals as managers and marketing specialists and thus improve the quality of marketing and management as a profession, through a multi-disciplinary approach to understanding markets and consumers
- provide preparation for and/or development of a career in marketing and/or management by developing skills at a professional or equivalent level, or as preparation for research or further study in the area
- add value to first degrees by developing in students an integrated and critically aware understanding of marketing and management within a wide range of organisations, and assist them to take effective roles within such organisations
- develop students’ knowledge and understanding of a variety of organisations, and the external context in which they operate
- develop the ability of individuals to critically apply marketing and management theories in a range of different contexts, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills
- enhance the development of lifelong learning skills to foster students’ abilities to be able to work with self-direction and originality and to contribute to business and society at large
- bring the scholarly and critical insights of the Social Sciences to bear on the subjects, activities and processes associated with marketing and management within organisations
- provide teaching and learning opportunities that are informed by high-quality research and scholarship, from within the Kent Business School and elsewhere.
- build on the University's close ties with European institutions
- support sustainable national and regional economic success and an understanding of international marketing and management practices.

Careers

You gain much more than an academic qualification when you graduate from Kent Business School – we enhance your student experience and accelerate your career prospects.

In today’s business climate employers are increasingly demanding more from new employees, we are therefore proud that they continually target our graduates for their organisations across the globe. Employers respect our robust teaching and reputation for delivering international business expertise, leading global research and an outstanding international learning experience.

From the moment you start with us, our efforts are focused on helping you gain the knowledge, skills and experience you need to thrive in an increasingly competitive workplace.

Professional recognition

Kent Business School have partnered with the Chartered Institute of Marketing (CIM)(http://www.cim.co.uk/), the leading professional body for marketers worldwide, to give you the unique opportunity to gain highly sought after CIM qualifications alongside the MSc in Marketing through their Graduate Gateway.

Kent Business School is a member of the European Foundation for Management Development (EFMD) and the Chartered Association of Business Schools (CABS); and the Kent MBA is an Association of MBAs (AMBA) accredited programme. In addition, KBS have accreditations with The Chartered Institute of Personnel and Development (CIPD) and The Chartered Institute of Logistics and Transport (CILT).

KBS is a signatory of the United Nation's Principles for Responsible Management Education (PRME), which provides a global network for academic institutions to advance corporate sustainability and social responsibility.

Learn more about Kent

Visit us - https://www.kent.ac.uk/courses/visit/openday/pgevents.html

International Students - https://www.kent.ac.uk/internationalstudent/

Why study at Kent? - https://www.kent.ac.uk/courses/postgraduate/why/

Visit the Marketing - MSc page on the University of Kent website for more details!

Student Profiles
(Scholarship)

Tiered Scholarship - No. of awards TBC

Overview - Scholarships are categorised into three award tiers; Bronze, Silver and Gold and are awarded based on academic merit.Criteria - Applicants must hold or be expecting a 2:1 or First Class degree (or equivalent.
Applicants must apply online via the Scholarship Application Form after accepting a formal offer to study onto a Master's programme at Kent Business School for September 2016 entry.
Applicants must submit as part of the online scholarship application an essay of up to 750 words on: ‘Discuss how studying your chosen master's programme at Kent Business School will enhance your career and personal development’.
Applicants must apply before the scholarship deadline of 31 May 2016.Application and Decisions - You will need to submit your application (below) for the Tiered Scholarship by 31 May 2016 for 2016/17 entry.
Scholarship decisions will be made by the Scholarship Awarding Panel in the first week of June 2016 with decisions notified to successful applicants within 2 weeks following the official deadline date. Unsuccessful applicants will not be notified.
Scholarship awards will only be granted for September 2016 entry and cannot be deferred.Please note: Applicants can apply for more than one type of scholarship award offered within Kent Business School, providing they meet the criteria stated. Please note however, successful applicants can only be in receipt of one scholarship award but can still be considered for the Double Loyalty Scheme and also the Early Bird discount.

Value of Scholarship(s)

Awards up to £5,000

Eligibility

Home/EU & International Students; decisions based on academic merit

Application Procedure

Apply online with supporting essay by 31 May 2016.
http://www.kent.ac.uk/kbs/contact/scholarship.html

Further Information

http://www.kent.ac.uk/kbs/courses/postgraduate/funding.html


(Scholarship)

Director's International Scholarship - 10 Awards

Overview - Ten Director's International Scholarships are available and awarded based on academic merit, up to a maximum value of £5,000.Criteria - Applicants must be classed as overseas fee status and hold an international passport.
Applicants must hold or be expecting a 2:1 or First Class degree (or equivalent).
Applicants must apply online via the Scholarship Application Form after accepting a formal offer to study onto an MSc programme at Kent Business School for September 2016 entry.
Applicants must submit as part of the online scholarship application an essay of up to 750 words on: ‘Discuss how studying your chosen master's programme at Kent Business School will enhance your career and personal development’.
Applicants must apply before the scholarship deadline of 31 May 2016.Application and Decisions - You will need to submit your application for the Director's International Scholarship by 31 May 2016 for 2016/17 entry.
Scholarship decisions will be made by the Scholarship Awarding Panel in the first week of June 2016 with decisions notified to successful applicants within 2 weeks following the official deadline date. Unsuccessful applicants will not be notified.
Scholarship awards will only be granted for September 2016 entry and cannot be deferred.Please note, if you are unsuccessful for this award, we will consider you for other Kent Business School scholarships based on your application. We may request further supporting statements if required. Awardees can be in receipt of only one scholarship award; the Double Loyalty Scheme discount and the Early Bird discount will still apply.

Value of Scholarship(s)

£5,000

Eligibility

International Students with a 2:1 or First Class degree (or equivalent)

Application Procedure

Apply online with supporting essay by 31 May 2016.
http://www.kent.ac.uk/kbs/contact/scholarship.html

Further Information

http://www.kent.ac.uk/kbs/courses/postgraduate/funding.html


(Scholarship)

Director's European Scholarship - 5 Awards

Overview - Five Director's European Scholarships are available, worth 50% of the tuition fee for an MSc programme at Kent Business School.Criteria - Applicants must be resident in the UK or Mainland Europe and hold a European passport.
Applicants must hold or be expecting a 2:1 or First Class degree (or equivalent).
Applicants must apply online via the Scholarship Application Form after accepting a formal offer to study onto an MSc programme at Kent Business School for September 2016 entry.
Applicants must submit as part of the online scholarship application an essay of up to 750 words on: ‘Discuss how studying your chosen master's programme at Kent Business School will enhance your career and personal development.
Applicants must apply before the scholarship deadline of 31 May 2016.Application and Decisions -

You will need to submit your application for the Director's European Scholarship by 31 May 2016 for 2016/17 entry.
Scholarship decisions will be made by the Scholarship Awarding Panel in the first week of June 2016 with decisions notified to successful applicants within 2 weeks following the official deadline date. Unsuccessful applicants will not be notified.
Scholarship awards will only be granted for September 2016 entry and cannot be deferred.Please note, if you are unsuccessful for this award, we will consider you for other Kent Business School scholarships based on your application. We may request further supporting statements if required. Awardees can be in receipt of only one scholarship award; the Double Loyalty Scheme discount and the Early Bird discount will still apply.

Value of Scholarship(s)

50% tuition fee reduction for MSc programmes

Eligibility

Home/EU Students with a 2:1 of First Class degree (or equivalent)

Application Procedure

Apply online with supporting essay by 31 May 2016.
http://www.kent.ac.uk/kbs/contact/scholarship.html

Further Information

http://www.kent.ac.uk/kbs/courses/postgraduate/funding.html


(Scholarship)

Programme Director's Scholarship - No. of awards TBC

Overview - Our Programme Director scholarships are open for applications and are available for all students applying to study on a master’s programme offered within the School. There will be scholarships available per programme up to the value of £2,000 each. Programme Directors will be looking to grant these awards to students who have an outstanding academic background, can demonstrate their passion for the programme and will contribute greatly to their specialist field.Criteria - Applicants must have made a formal application to study onto a Master's programme at Kent Business School and be in receipt of an offer for September 2016 entry.
Applicants should hold (or expect to hold) a first class degree (or equivalent). Students with a borderline 2:1/First degree will also be considered.Application and Decisions - No scholarship application required. Awards considered on a rolling basis by the Scholarship Awarding Panel. Applicants will be notified at offer stage. Please note:Applicants can apply for more than one type of scholarship award offered within Kent Business School, providing they meet the criteria stated. Please note however, successful applicants can only be in receipt of one scholarship award but can still be considered for the Double Loyalty Scheme and also the Early Bird discount.
Scholarship awards will only be granted for September 2016 entry and cannot be deferred.
Whilst there is no official deadline for applications, these scholarships are dependent upon a finite pool of funding and will deplete accordingly. The University reserves the right not to allocate the awards if the selection panel identifies no suitable candidates.

Value of Scholarship(s)

Awards up to £2,000

Eligibility

Home/EU & International Students; 2:1 or First Class degree (or equivalent)

Application Procedure

No scholarship application required. Successful applicants to be notified at offer stage.

Further Information

http://www.kent.ac.uk/kbs/courses/postgraduate/funding.html


(Scholarship)

Early Bird Discount - No. of awards TBC

Master's programmes starting September 2016Available 2016/17

Value of Scholarship(s)

10% tuition fee discount

Eligibility

Online applications received before 31 March 2016

Application Procedure

Apply before 31 March 2016 and subsequently accept your offer and pay your deposit by 30 April 2016 and you will automatically be eligible

Further Information

http://www.kent.ac.uk/kbs/courses/postgraduate/funding.html


(Scholarship)

Bursary - No. of awards TBC

Master's programmes starting September 2016Available 2016/17

Value of Scholarship(s)

Awards up to £3,000

Eligibility

Home/EU & International Students; decisions based on financial hardship

Application Procedure

Apply online with supporting essay by 31 August 2016.
http://www.kent.ac.uk/kbs/contact/bursary.html

Further Information

http://www.kent.ac.uk/kbs/courses/postgraduate/funding.html



Entry Requirements

Students who wish to apply for a higher degree should have a good honours degree from the UK or equivalent internationally recognised qualification. Consideration will be given to those applicants holding a good second class honours degree.Applicants without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role.

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