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MSc Marketing Management

Course Description

In the midst of challenging times for businesses around the world, it’s clear that organisations are looking for professionals who have the capacity to make sense of complex issues in order to make things work better.

This is why our MSc programmes will equip you with specialist skills, advanced knowledge and an appreciation of how these are put into practice in the global business environment – allowing you to fit smoothly into organisations of all kinds and add value from day one.

Funding for our MSc programmes is available through scholarships and bursaries for home/EU and international students.

Marketing managers are facing the challenge of reaching a global audience which is increasingly aware of marketing techniques and is becoming more selective about where and how income is being spent.

This is why our MSc will provide you with the tools to plan effectively and strategically in this dynamic, international environment, alongside a thorough grounding in all of the key marketing skill areas (for example, market research, business strategy and consumer behaviour).

You’ll be introduced to the main theories and perspectives of marketing, and to their value and limitations in use, along with proposed alternatives. The role of marketing within the organisation will also be explored along with how different national contexts may impact on what we think of as universal marketing principles.

You will study:

• International Business Environment and Strategy
• Market Research
• Principles of Marketing Management
• Integrated Marketing Communications
• International Marketing
• Buyer Behaviour
• Professional Skills
• Research Methods

You will also:
• engage in a dissertation or project in an area of interest

In addition to core modules related to your area of study, all MSc programmes include two common modules to help develop transferable academic and professional skills.

Professional Skills will help you to build the tools you need to achieve your academic and professional objectives, including personal development planning techniques, communication and presentation skills, and approaches to problem solving.

Research Methods enables the exploration of research paradigms in the context of business and management, providing you with tools and techniques ready for the dissertation or project and beyond.

The dissertation provides the opportunity to pursue your interests and strengthen your analytical and critical skills as you undertake a major piece of work.

Your dissertation can be in the form of a company-based project, which involves the exploration of a specific organisational issue related to your programme of study. You will put your learning into practice in a real organisation and feed your findings and recommendations back.

Our dedicated World of Work team coordinates the company-based projects, promotes job opportunities and arranges events throughout the year to support your career development.

This support does not end on graduation. We encourage all our students to keep in touch with us after they have finished their studies by joining our global community of 27,000 graduates , who work in roles from senior managers in functional areas to chief executives. Graduates are invited to take part in the stimulating network opportunities and management development programmes we offer, continuing their personal and professional development.

Visit the MSc Marketing Management page on the University of Hull website for more details!

Student Profiles

Hull University Business School MSc Scholarship - 20+ Awards

For details of eligibility and an application form please visit: http://www2.hull.ac.uk/hubs/msc/msc-fees-and-finance.aspx

Value of Scholarship(s)



Twenty-five scholarships of £1,500 are available for new MSc students and these are
awarded on the basis of academic excellence. If succesfull this scholarship is in addition to a £1000 bursary. For details of eligibility and an application form please visit: http://www2.hull.ac.uk/hubs/msc/msc-fees-and-finance.aspx

Application Procedure

For details of eligibility and an application form please visit: http://www2.hull.ac.uk/hubs/msc/msc-fees-and-finance.aspx

Entry Requirements

Honours degree (or equivalent) and a good command of English (evidenced by IELTS, TOEFL or previous study in English).

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