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Journalism & Media Communications (MA)

Course Description

About the course

The MA in Journalism & Media Communication aims to bridge theory and practice in a dynamic interplay; the programme works to develop a wide ranging portfolio of skill-sets. Staff teaching on the modules will be drawing synergies between various Media subjects. There will also be a focus on current media practice and the technologies of convergence exploring the impact of digital environments on the communications industries.

The course aims to develop professional and academic skills in the area of Journalism and Media Communications by combining theory and practice. Therefore, the programme will explore how to make communication more effective in professional settings by looking at magazine journalism and its associated business models, internal and external corporate communications, the impact of technology on the communications industries, and developing an understanding of ethical responsibilities and current legislation for media professionals.

During the course you will develop the theoretical knowledge as well as the practical writing and technical skills necessary for operating effectively in a professional media environment. This programme will enable you to work in a variety of occupations from Marketing Communications and PR to magazines and web publications. Employability is a key characteristic of the programme, so you are given choice of taking an optional work placement instead of a dissertation.

NEW in 2013/14: To offer more flexibility and to allow particularly international students to explore journalism and media production on a global scale, we now offer a new module ‘Trends in International Journalism’, which gives students the opportunity to develop a deeper insight into the theoretical and cultural framework of media and journalism.

See the website http://www.herts.ac.uk/courses/ma-journalism-and-media-communications

- Structure of the programme
Modules may change year by year. In 2013-14 we will be offering:
- Option 1: Trends in International Journalism

- Option 2: Writing for Magazines & Understanding the Magazine Business

- Corporate Communications, PR and Advertising Practice

- Communications Technologies

- Media Research Methods 1: Critical and Theoretical Debates

- Media Research Methods 2: Advanced Research Skills

You will also have the opportunity to choose one of the following final projects:

Researching and writing a 14,000 word dissertation on a topic of your choice


Working on an extended project with a portfolio of work and a 2000 word report


A 20-25 day work placement in a media-based environment + discussing the outcome in a presentation and a reflective report.

For all of the above, you will be supported by regular one-to-one supervision with an appropriate member of staff.

Whilst this programme has a strong professional orientation, you are also expected to engage in academic activities to extend your skills in critical thinking and problem solving; interpersonal and mediated communication; writing processes and styles as well as collaborative working practices and research methods in this area.

Why choose this course?

In the media industry we are witnessing the advent of a new paradigm. It is one that thrives on inter-disciplinary collaboration. In this new world, social media, public relations and magazine stories rub shoulders, complement and indeed, often deliberately, inspire each other. This calls for a new breed of communications professional - the 'multi-skilled practitioner'. This new paradigm focuses on how best to create content and increasingly involves engaging audiences and media practitioners in dialogue. In this contemporary media environment social media, PR and magazine journalism are increasingly overlapping and this MA programme aims to address these synergies.

Work Placement

This module will give students the opportunity to work in a professional environment and put into practice the knowledge and skills developed over the year. Students will be typically be expected to have spent a minimum of 20-25 days on an internship or on a work experience placement. After completing the work placement, students will write a 3.500 word report and give a short presentation reflecting on his or her experience.

Professional Accreditations

The Mass Media Communications group is made up of academics who have professional experience of print, web design, journalism and PR and this will lend the programme a currency and employability edge that will attract students. In addition, the MA will seek professional recognition with the Periodicals Training Council (PTC), the lead body for best practice in training and development and people management for the magazine and business media industry.

Find out how to apply here http://www.herts.ac.uk/courses/ma-journalism-and-media-communications#how-to-apply

Find information on Scholarships here http://www.herts.ac.uk/apply/fees-and-funding/scholarships/postgraduate

Visit the Journalism & Media Communications (MA) page on the University of Hertfordshire website for more details!

Entry Requirements

We require at least 2:2 (or equivalent) degree in Humanities or a Business subject. Graduates with an Honours Degree in any discipline who have otherwise demonstrated potential to succeed at postgraduate level Journalism and Media Communications will also be considered. International students should have an English Language assessment of IELTS 7, or equivalent as determined by the School of Humanities.

Course Fees

UK/EU Students: Full time £6,100, Part time £510 per module; International Students: Full time £12,000

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Recipient: University of Hertfordshire
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