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MA Web Design and Content Planning

Course Description

This programme takes graduates from many disciplines and provides them with the skills to plan, design, build and promote effective websites. It is designed for people who manage corporate websites, those who wish to start their own web business and those who would like to build a career in the web design industry. The design of excellent websites presents a notable intellectual challenge and, during the programme, students develop a contemporary, professional and 'real-world' approach. Our objective is to provide a balanced education in the three main aspects of web design: technical, functional and aesthetic.

The technical aspects provide an understanding of the tools, technologies and principles used for the design and development of contemporary websites. This includes the creation of semantically correct markup, the separation of presentation from content (HTML and CSS) and compliance with web standards (W3C).

The functional aspects focus on the creation of websites that provide a good user experience. Principles include, information architecture, content strategy, accessibility, search engine marketing and optimisation (SEM/SEO).

The aesthetic aspects of web design are considered in relation to graphic, artistic, typographic and business objectives, including corporate identity and branding.

See further details at: http://www.websitearchitecture.co.uk/

The Department is based in a new state of the art building designed by the award winning architects Heneghan Peng; it is equipped with fourteen rooftop landscapes, cutting edge digital workshops, extensive design studios, a world-class library and two gallery spaces.

Our building is located in the heart of Greenwich, the newest addition to a suite of magnificent buildings that occupy the UNESCO World Heritage site and the location of the Greenwich Prime Meridian.

The aims of the programme are:

- To equip students with a professional level of competence in web design and content management
- To provide students with the opportunity of creating a live website and to measure its success
- To help students become familiar with the growing and fast-evolving body of knowledge within the web design discipline.

Visit the website http://www2.gre.ac.uk/study/courses/pg/com/wdcp

Computing - General

Come and study in the award-winning Department of Computing & Information Systems on the magnificent Greenwich Campus. Welcoming home and international students from all backgrounds, CIS provides an exciting, diverse and friendly environment in which to study.

The latest university league table published in the Sunday Times, has rated the computer science department as seventh in the UK for teaching excellence.

What you'll study

- Design for Web Content (30 credits)
- Content Management (30 credits)
- Applied Art for the Web (30 credits)
- Major Project (60 credits)
- User Experience Design (15 credits)
- Social Media and SEO (15 credits)

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.


Students are assessed through coursework, a portfolio of project work and their involvement with online activities.

Career options

This programme offers enhanced skills for use within the applicant's current career or a new career in web design. Graduates from this programme are now working as front-end developers, user experience designers, SEO consultants and project managers in digital media.

Find out about the teaching and learning outcomes here - http://www2.gre.ac.uk/__data/assets/pdf_file/0004/644422/Web-Design-and-Content-Planning.pdf

Find out how to apply here - http://www2.gre.ac.uk/study/apply

Visit the MA Web Design and Content Planning page on the University of Greenwich website for more details!

(Student Profile)

Thomas Jeatt

I studied for the MA part-time and before and during the programme I worked for an academic publishing company. Part of my job was building HTML landing pages for marketing campaigns and small websites for academic societies and over time, this became a larger part of my job. I enjoyed it, and wanted to become better, so I spent a lot of time teaching myself by reading blogs, trying things out, and working on personal projects in my spare time. Although I did improve, after a while I reached a stage where I felt I'd hit a wall, particularly when it came to graphic design. I applied for Greenwich because I thought I would benefit from being taught, rather than just teaching myself.

What we were taught on the MA, and the way we were taught it, was fantastic. Despite (or because of) the diverse range of talents and experience amongst the staff and students there was never a sense of covering old ground, even though everyone started from the ground up. I really feel that I gained a huge amount from the graphic design aspect of the course. I was always confident that I had it in me to become a decent coder, but I never thought I had it in me to become a good designer; now I consider myself to be a designer first and foremost. I had very high expectations of the MA, but I still got far more out of it than I had expected. This is the first time that I've finished a course of study with the feeling that I've come close to fulfilling my potential.

(Student Profile)

Gary Pigott

The programme is definitely geared towards the practical; there are some projects with more of an academic bias but it generally gets the balance right with the focus being towards practical projects that provide valuable real life web experience and help to fill out an initial web portfolio. The course is hard work but very rewarding—the figures quoted on the course site suggesting between 25-50 study hours per week are not exaggerations, so be prepared for some late nights; but from a personal perspective the effort is well worth it, and most definitely a case of ‘you get out what you put in’.

My thesis site was based around the Drupal CMS, and was a fantastic (although hard and often frustrating) introduction to Drupal. Having completed that site, I then undertook several Drupal-related private projects before moving on to work for Axis12, a Drupal web agency (in order to get more exposure to corporate Drupal development). I have recently changed jobs and now work as a Drupal developer for Encore Tickets, a large West End ticketing agent operating multiple Drupal based sites.

(Student Profile)

Will Morrison

I was working in the City in an IT systems support position, which included intranet and web-application support, before I enrolled on the MA. I had wanted to get more grounding in the area of web content planning and publishing, including web design concepts. The MA course ticked all of the boxes for those areas I wanted to build knowledge in for future personal and career advancement.

(Student Profile)

Pui-Ling Lau

I found the MA by chance and it has been absolutely fantastic. The course assumes no prior knowledge before the start date. It gives you the great opportunity of starting afresh, provided you bring the right enthusiasm and determination! Although it assumes no knowledge from the start, the year is not an easy one and requires a lot of time and dedication. However, it is safe to say that the course is the most rewarding thing I have ever done. In one year, I have gained so much knowledge, an even brighter passion to work in the web industry and a job that I absolutely love.

Shortly after the MA, I freelanced very briefly and then found a job as a front-end developer with Treat Digital. My day consists of coding sites after approval of the design stage. I am also involved heavily in the implementation of the CMS too (Expression Engine). To complete the circularity of my journey, many of my company's clients are top law firms. Instead of becoming a lawyer myself I am now building their websites, and that is absolutely fine with me!


Fast Forward Master's Scholarships - 20+ Awards

Our Fast Forward Master's Scholarship will provide £5000 support which can be taken either as a discount from the normal fee or a cash bursary.Up to 80 scholarships will be available across the university.Criteria and who can apply?- Final year University of Greenwich home undergraduates (subject to a simple financial means threshold details below) who are predicted to achieve a First or Upper Second class degree. Offers for the Scholarship scheme will be made conditional upon achievement of that degree outcome.- Available for part time programmes. Part time fees will be split across the first two years of study.- Students will need to have a declared household income of £40,000 or less, and will be asked to demonstrate this by providing certain information as requested by the university.- Students funded by Student Finance England (SFE) will need to ensure that SFE have "consent to share" their household income assessment with the university.- Students who receive funding from Student Finance Services European Team, Student Finance Wales, Student Finance Northern Ireland or the Student Awards Agency for Scotland will be asked to by the University to provide documents from their funding provider to verify their household income.- Fees will be subject to a 5% prompt payment discount if paid in full by the end of September 2016. Other fee waivers (for example the Alumni and First Class Honours waivers) will not be payable in addition to Fast Forward Master's Scholarships.

Value of Scholarship(s)



Final year University of Greenwich home undergraduates (subject to a simple financial means threshold details below) who are predicted to achieve a First or Upper Second class degree. Offers for the Scholarship scheme will be made conditional upon achievement of that degree outcome.

Application Procedure

Before applying for this scheme you must first make an application for an eligible University of Greenwich Master's programme.Applications for Fast Forward Master's Scholarships will be addressed to check whether:- They meet the eligibility tests as summarised above and as set out more fully in the self-check eligibility test (see below)- They are predicted to achieve a First or Upper Second class degree.Those applications which pass this assessment will result in scholarship offers, on a first come/ first serve basis. These offers will be conditional on the achievement of a first or upper second class degree.

Further Information


Entry Requirements

Applicants should have:A good honours degree or equivalent professional qualification PLUS a working knowledge of computer operating systems (Windows or Mac OS), a good understanding of file management and competence in the use of standard office software AND a computer and reliable broadband access to the internet at their place of residence. Where English is not the first language, a language qualification is required, such as IELTS scoring 6.5 or higher.Most students find it beneficial to provide their own laptop computer (Mac or PC).

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