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MA Strategic Marketing Communications


Course Description

This programme runs alongside the MA Strategic Marketing and has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.

This full-time programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.

The programme builds students' skills - business, academic and personal - as well as their understanding of aspects of marketing communications such as communications planning, consumer decision-making and behaviour, traditional and new (interactive) media and leading edge academic ideas to better meet the competitive challenges of a changing marketplace.

The programme also offers the opportunity of a visit to a partner school in France to explore communications in a different cultural and disciplinary context.

We are proud to say that in London our Marketing programmes were ranked 1st in student satisfaction and 2nd overall by the Complete University Guide 2016.

The aims of this programme are:

- To develop a critical understanding of current theoretical developments in marketing communications which can be applied to organisations and their markets

- To foster a creative and systematic approach to problem-solving in the area of strategic marketing communications

- To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems.

Visit the website http://www2.gre.ac.uk/study/courses/pg/mark/stratmcomms

Public Relations and Marketing

These programmes are ideal for marketing professionals looking to develop a greater understanding of the field they are in. The aim is to advance an individual's marketing skill and understanding to meet the competitive challenges of the marketplace.

What you'll study

Full time
- Year 1:
Students are required to study the following compulsory courses.

Business English for Academic Purposes - Level 4
The Scholarship of Marketing (15 credits)
Branding (15 credits)
Developing Advertising and Promotional Strategies (30 credits)
Inside the Customer's Mind (30 credits)
Managing Direct and Digital Marketing Relationships (30 credits)
Dissertation/Project (30 credits)
Research Methods (15 credits)

Students are required to choose 15 credits from this list of options.

International Marketing (15 credits)
Relationship Marketing and e-CRM (15 credits)
Hot Topics in Marketing (15 credits)
Consumer and Celebrity PR (15 credits)

Part time
- Year 1:
Students are required to study the following compulsory courses.

The Scholarship of Marketing (15 credits)
Developing Advertising and Promotional Strategies (30 credits)
Inside the Customer's Mind (30 credits)

- Year 2:
Students are required to study the following compulsory courses.

Branding (15 credits)
Managing Direct and Digital Marketing Relationships (30 credits)
Dissertation/Project (30 credits)
Research Methods (15 credits)

Students are required to choose 15 credits from this list of options.

International Marketing (15 credits)
Relationship Marketing and e-CRM (15 credits)
Hot Topics in Marketing (15 credits)
Consumer and Celebrity PR (15 credits)

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

- Postgraduate finance pages (http://www.gre.ac.uk/finance/pg)
- International students' finance pages (http://www.gre.ac.uk/finance/international)

Find out about the teaching and learning outcomes here - http://www2.gre.ac.uk/__data/assets/pdf_file/0008/645380/Strategic-Marketing-Communications-MA-P10205.pdf

Find out how to apply here - http://www2.gre.ac.uk/study/apply

Visit the MA Strategic Marketing Communications page on the University of Greenwich website for more details!

(Student Profile)

Nita Nair

“The lecturers bring with them a world of information from the outside world; they’ve got good links with industries outside so we get real time information, which we can use to develop our thoughts.

I would recommend this MA programme on the basis that it’s affordable, you get a good British experience at the university as it’s a very multinational classroom. You also get a bit of experience from the whole world being at this university, so I definitely recommend it.”

(Student Profile)

Obianuju Dieke

"The School has very nice buildings, the staff are friendly and helpful, the courses are well equipped, and lectures very intensive and relevant. I developed quite a lot of skills during the course. It was quite demanding academically, full of team activities, and helped me in developing certain rare skills."


(Scholarship)

Fast Forward Master's Scholarships - 20+ Awards

Our Fast Forward Master's Scholarship will provide £5000 support which can be taken either as a discount from the normal fee or a cash bursary.Up to 80 scholarships will be available across the university.Criteria and who can apply?- Final year University of Greenwich home undergraduates (subject to a simple financial means threshold details below) who are predicted to achieve a First or Upper Second class degree. Offers for the Scholarship scheme will be made conditional upon achievement of that degree outcome.- Available for part time programmes. Part time fees will be split across the first two years of study.- Students will need to have a declared household income of £40,000 or less, and will be asked to demonstrate this by providing certain information as requested by the university.- Students funded by Student Finance England (SFE) will need to ensure that SFE have "consent to share" their household income assessment with the university.- Students who receive funding from Student Finance Services European Team, Student Finance Wales, Student Finance Northern Ireland or the Student Awards Agency for Scotland will be asked to by the University to provide documents from their funding provider to verify their household income.- Fees will be subject to a 5% prompt payment discount if paid in full by the end of September 2016. Other fee waivers (for example the Alumni and First Class Honours waivers) will not be payable in addition to Fast Forward Master's Scholarships.

Value of Scholarship(s)

£5000

Eligibility

Final year University of Greenwich home undergraduates (subject to a simple financial means threshold details below) who are predicted to achieve a First or Upper Second class degree. Offers for the Scholarship scheme will be made conditional upon achievement of that degree outcome.

Application Procedure

Before applying for this scheme you must first make an application for an eligible University of Greenwich Master's programme.Applications for Fast Forward Master's Scholarships will be addressed to check whether:- They meet the eligibility tests as summarised above and as set out more fully in the self-check eligibility test (see below)- They are predicted to achieve a First or Upper Second class degree.Those applications which pass this assessment will result in scholarship offers, on a first come/ first serve basis. These offers will be conditional on the achievement of a first or upper second class degree.

Further Information

http://www2.gre.ac.uk/study/finance/postgraduate/scholarships/fastforward



Entry Requirements

Applicants should have: EITHER a good quality relevant degree from a recognised university (generally a minimum 2.2 or equivalent) AND marketing experience OR the Chartered Institute of Marketing's Advanced Certificate in Marketing AND marketing management experience.• Students educated in a language other than English should have a minimum IELTS score of 6 (with a minimum of 5.5 in each skill) orequivalent in a secure English language test. Alternatively, students with an overall IELTS of 5 or 5.5 can study our Pre-Sessional English language programme prior to degree studies.

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Recipient: University of Greenwich

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