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MA Strategic Marketing


Course Description

Our marketing programmes offer up-to-date practical and academic training for the careers students want to take up.

This programme runs alongside the MA Strategic Marketing Communications and has been specially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing.

If you wish to develop a management career in marketing and would like to specialise in strategic marketing, then this is the programme for you.

This MA programme will advance your marketing skills and understanding in such areas as market research, direct marketing, brand management, marketing consultancy and global marketing - preparing you for the competitive challenges of the global market place.

We are proud to say that in London our Marketing programmes were ranked 1st in student satisfaction and 2nd overall by the Complete University Guide 2016.

The aims of this programme are:

- To develop a critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets

- To foster a creative and systematic approach to problem-solving in the area of strategic marketing

- To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems.

Visit the website http://www2.gre.ac.uk/study/courses/pg/mark/stratm

Public Relations and Marketing

These programmes are ideal for marketing professionals looking to develop a greater understanding of the field they are in. The aim is to advance an individual's marketing skill and understanding to meet the competitive challenges of the marketplace.

What you'll study

Full time
- Year 1:
Students are required to study the following compulsory courses.

Business English for Academic Purposes - Level 4
The Scholarship of Marketing (15 credits)
Creating Marketing Strategy (30 credits)
Inside the Customer's Mind (30 credits)
Managing Direct and Digital Marketing Relationships (30 credits)
Dissertation/Project (30 credits)
Research Methods (15 credits)

Students are required to choose 30 credits from this list of options.

Branding (15 credits)
International Marketing (15 credits)
Relationship Marketing and e-CRM (15 credits)
Hot Topics in Marketing (15 credits)
Digital Creativity (30 credits)
Promotional Effectiveness (30 credits)
Consumer and Celebrity PR (15 credits)

Part time
- Year 1:
Students are required to study the following compulsory courses.

Business English for Academic Purposes - Level 4
The Scholarship of Marketing (15 credits)
Creating Marketing Strategy (30 credits)
Inside the Customer's Mind (30 credits)

- Year 2:
Students are required to study the following compulsory courses.

Managing Direct and Digital Marketing Relationships (30 credits)
Dissertation/Project (30 credits)
Research Methods (15 credits)

Students are required to choose 30 credits from this list of options.

Branding (15 credits)
International Marketing (15 credits)
Relationship Marketing and e-CRM (15 credits)
Hot Topics in Marketing (15 credits)
Digital Creativity (30 credits)
Promotional Effectiveness (30 credits)
Consumer and Celebrity PR (15 credits)

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

- Postgraduate finance pages (http://www.gre.ac.uk/finance/pg)
- International students' finance pages (http://www.gre.ac.uk/finance/international)

Find out about the teaching and learning outcomes here - http://www2.gre.ac.uk/__data/assets/pdf_file/0009/645381/Strategic-Marketing-MA-P10204.pdf

Find out how to apply here - http://www2.gre.ac.uk/study/apply

Visit the MA Strategic Marketing page on the University of Greenwich website for more details!

Student Profiles
(Scholarship)

Fast Forward Master's Scholarships - 20+ Awards

Our Fast Forward Master's Scholarship will provide £5000 support which can be taken either as a discount from the normal fee or a cash bursary.Up to 80 scholarships will be available across the university.Criteria and who can apply?- Final year University of Greenwich home undergraduates (subject to a simple financial means threshold details below) who are predicted to achieve a First or Upper Second class degree. Offers for the Scholarship scheme will be made conditional upon achievement of that degree outcome.- Available for part time programmes. Part time fees will be split across the first two years of study.- Students will need to have a declared household income of £40,000 or less, and will be asked to demonstrate this by providing certain information as requested by the university.- Students funded by Student Finance England (SFE) will need to ensure that SFE have "consent to share" their household income assessment with the university.- Students who receive funding from Student Finance Services European Team, Student Finance Wales, Student Finance Northern Ireland or the Student Awards Agency for Scotland will be asked to by the University to provide documents from their funding provider to verify their household income.- Fees will be subject to a 5% prompt payment discount if paid in full by the end of September 2016. Other fee waivers (for example the Alumni and First Class Honours waivers) will not be payable in addition to Fast Forward Master's Scholarships.

Value of Scholarship(s)

£5000

Eligibility

Final year University of Greenwich home undergraduates (subject to a simple financial means threshold details below) who are predicted to achieve a First or Upper Second class degree. Offers for the Scholarship scheme will be made conditional upon achievement of that degree outcome.

Application Procedure

Before applying for this scheme you must first make an application for an eligible University of Greenwich Master's programme.Applications for Fast Forward Master's Scholarships will be addressed to check whether:- They meet the eligibility tests as summarised above and as set out more fully in the self-check eligibility test (see below)- They are predicted to achieve a First or Upper Second class degree.Those applications which pass this assessment will result in scholarship offers, on a first come/ first serve basis. These offers will be conditional on the achievement of a first or upper second class degree.

Further Information

http://www2.gre.ac.uk/study/finance/postgraduate/scholarships/fastforward



Entry Requirements

EITHER a good quality relevant degree (generally a minimum of 2.2 or equivalent) from a recognised university and marketing experience. OR the Chartered Institute of Marketing's Advanced Certificate in Marketing and marketing management experience. • Students educated in a language other than English should have a minimum IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent in a secure English language test. Alternatively, students with an overall IELTS of 5 or 5.5 can study our Pre-Sessional English language programme prior to degree studies.

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Recipient: University of Greenwich

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