Designed to develop your understanding and competence in marketing, you will study a range of core and developing topics in this customer orientated business discipline. You will develop a strong understanding of how marketing interacts with and contributes to other key areas within an organisation. Consumer analysis, brand communications, marketing research, strategic marketing, service contexts, international marketing and e-marketing are all central features of this degree.
If you have a relevant postgraduate diploma or professional award (such as a Chartered Institute of Marketing (CIM) Professional Postgraduate Diploma) then you may be able to join this programme at an advanced level.
You will need at least a 2.2 honours degree or equivalent in a relevant subject, or a relevant postgraduate, or professional qualification, or appropriate employment experience. If you possess the Chartered Institute of Marketing (CI M) Postgraduate Diploma or relevant qualification, you may join the course at an advanced level. EU and international students need IELTS 6.5 overall (no lessthan 6.0 in writing and 5.5 in any other band) or equivalent.
Recipient: University of Gloucestershire
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