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MSc International Marketing and Entrepreneurship


Course Description

The University of Essex is one of the UK's leading academic institutions, ranked ninth nationally for research excellence following the most recent Research Assessment Exercise (RAE, December 2008).

Essex Business School was ranked second in the UK for the accounting and finance subject area in the last RAE. Our teaching and research is informed by a broad range of social science theories and concepts that are applied to some of the pressing issues facing business, public sector and voluntary organisations.

This course is concerned with marketing, public relations and customer-centred business activity as they apply to different types of organisations in varying stages of formation or growth in different international and cultural environments. It responds to a growing recognition of the development of strategic, international marketing knowledge, capabilities, skills and techniques among existing professionals of private, public and not-for-profit organisations.

You cover marketing issues related to new ventures and entrepreneurial public and private sector organisations managing change processes, including the investigation of key marketing principles like advertising, PR, e-marketing, ethical issues, governance, and their application.

Visit the MSc International Marketing and Entrepreneurship page on the University of Essex website for more details!

(Student Profile)

Odusola Abimbola Philips

“I chose to study within the Essex Business School at the University of Essex because of its excellent rating as a top ten university for research. I really enjoy the depth of up-to-date research I am able to engage in, and it is great to get the opportunity to solve real case studies with our lecturers and other students on the course.

What I have enjoyed most about being at Essex is being part of the diverse community at the Colchester Campus. I have had the opportunity to make friends with people from so many different cultures and backgrounds. It has really helped me learn about other people’s attitudes and beliefs and I am sure that the friends I have made will stay my friends for life.

The school itself is very friendly and the lecturers are easy to talk to which has made my time here so enjoyable. The University also provides everything you could need on campus, from shops to the library, and places to hang out with friends.

When I leave Essex, my ultimate aim is to start a consulting firm for creative industries in Nigeria. I have gained so much knowledge from my time studying here and I really believe that this knowledge will be invaluable to the firms in creative industries back home.”


(Scholarship)

ESRC Doctoral Training Centre scholarships - 16 Awards

For 2011-12, our ESRC Doctoral Training Centre will offer 16-fully funded ESRC studentships, most worth £18,000 per year, across over 20 doctoral pathways. The University of Essex has become one of only 21 Doctoral Training Centres accredited by the UK Economic and Social Research Council following a highly competitive selection process. Our Doctoral Training Centre will fund 16 doctoral students each year across many different social science disciplines. It also offers excellent training opportunities and a highly stimulating research environment to hundreds of postgraduate students, researchers, professionals, practitioners and users.

Value of Scholarship(s)

Up to £18,000

Eligibility

We encourage applications from top students seeking to research over a range of social science areas, including: criminology and socio-legal research; economic and social research; economics and econometrics; environmental governance; finance; health and organisational research; human rights; language and linguistics; management and accounting; politics and international relations; political economy; psychoanalytic studies; sociology and social change.

Application Procedure

For more information, please visit our website: http://www.essex.ac.uk/studentfinance/pg/government_support/esrc.aspx

Further Information

http://www.essex.ac.uk/studentfinance/pg/government_support/esrc.aspx



Entry Requirements

2.1 in relevant discipline. IELTS 6.0.

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