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International Marketing and Entrepreneurship - MSc


Course Description

What marketing and business challenges do organisations face at different stages of their growth? How do different cultures and countries impact marketing strategy?

Our MSc International Marketing and Entrepreneurship explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course.

You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.

Topics include:
-The marketing communications mix, including: advertising; public relations; personal selling; sales promotion and direct marketing
-Marketing strategies, including product, pricing, promotion and distribution strategies
-Marketing planning and implementation
-New product development
-Supply chain management and operations
-Branding
-Ethical issues
-Theories and practices of entrepreneurship

Essex is a place with entrepreneurial spirit; we have more start-up businesses than any other county in the UK. This course is taught at Essex Business School, which attracts students and staff from around the world; our current Masters students join us from more than 40 countries. Where could be more appropriate to study entrepreneurship and international marketing?

By studying with us, you gain a qualification from a top 20 UK business school (Chartered Association of Business Schools), ranked in the top 25 in the UK for research excellence (REF 2014). A Masters from Essex Business Schools can give you the best foundation to build your international marketing career.

MSc International Marketing and Entrepreneurship is also available to study part-time and you may be eligible for University of Essex scholarships or discounts for Masters study. Postgraduate loans for Masters courses are now available from the Student Loans Company, worth up to £10,000, for students from the UK and EU.

Our expert staff

You’re taught by a combination of guest lecturers, policy-makers and practitioners who bring together a global community of criticism, thought and innovation.

Our expert staff draw upon both academic and practical marketing experience to provide you with a well-rounded business education. Their work is backed by social science theory and tackles current business issues in: business ethics and corporate social responsibility; organisation studies; leadership and strategy; finance and banking; risk management; and international management.

Specialist facilities

This course is based at our Southend Campus, in the centre of Southend-on-Sea.

You benefit from excellent study facilities, IT labs and ample space for working in groups or individually. Essex Business School also provides study skills support to help you reach your academic potential.

Southend-on-Sea has excellent transport links with London, by rail or road, and Europe, via London Southend Airport. As well as the seafront, the town has fantastic social facilities, including the world famous Southend Pier, a bowling alley and an array of bars and restaurants.

Your future

Modern marketers must be creative and ethical. We encourage you to innovate and consider the impact of marketing on wider society so you can effectively lead on international marketing strategy throughout your career. You’ll also find this degree invaluable should you wish to start your own entrepreneurial venture.

Our graduates manage marketing activities in organisations of all sizes, or apply their skills to their own businesses. In 2015, 78% of our postgraduate taught students were in work or further study (DLHE).

We provide you with career support and guidance throughout your education. The School’s employability team works closely with the University’s Employability and Careers Centre to provide you with bespoke advice on topics such as CV writing and access to work experience.

Visit the International Marketing and Entrepreneurship - MSc page on the University of Essex website for more details!

(Student Profile)

Odusola Abimbola Philips

“I chose to study within the Essex Business School at the University of Essex because of its excellent rating as a top ten university for research. I really enjoy the depth of up-to-date research I am able to engage in, and it is great to get the opportunity to solve real case studies with our lecturers and other students on the course.

What I have enjoyed most about being at Essex is being part of the diverse community at the Colchester Campus. I have had the opportunity to make friends with people from so many different cultures and backgrounds. It has really helped me learn about other people’s attitudes and beliefs and I am sure that the friends I have made will stay my friends for life.

The school itself is very friendly and the lecturers are easy to talk to which has made my time here so enjoyable. The University also provides everything you could need on campus, from shops to the library, and places to hang out with friends.

When I leave Essex, my ultimate aim is to start a consulting firm for creative industries in Nigeria. I have gained so much knowledge from my time studying here and I really believe that this knowledge will be invaluable to the firms in creative industries back home.”


(Scholarship)

ESRC Doctoral Training Centre scholarships - 16 Awards

For 2011-12, our ESRC Doctoral Training Centre will offer 16-fully funded ESRC studentships, most worth £18,000 per year, across over 20 doctoral pathways. The University of Essex has become one of only 21 Doctoral Training Centres accredited by the UK Economic and Social Research Council following a highly competitive selection process. Our Doctoral Training Centre will fund 16 doctoral students each year across many different social science disciplines. It also offers excellent training opportunities and a highly stimulating research environment to hundreds of postgraduate students, researchers, professionals, practitioners and users.

Value of Scholarship(s)

Up to £18,000

Eligibility

We encourage applications from top students seeking to research over a range of social science areas, including: criminology and socio-legal research; economic and social research; economics and econometrics; environmental governance; finance; health and organisational research; human rights; language and linguistics; management and accounting; politics and international relations; political economy; psychoanalytic studies; sociology and social change.

Application Procedure

For more information, please visit our website: http://www.essex.ac.uk/studentfinance/pg/government_support/esrc.aspx

Further Information

http://www.essex.ac.uk/studentfinance/pg/government_support/esrc.aspx



Entry Requirements

A 1st, 2:1 or good 2:2 degree, or equivalent, in any discipline. We accept a wide range of qualifications from applicants studying in the EU and other countries. Email for further details about the qualifications we accept. Include information in your email about the undergraduate qualification you have already completed or are currently taking.

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Recipient: University of Essex
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