The University of Essex is one of the UK's leading academic institutions, ranked ninth nationally for research excellence following the most recent Research Assessment Exercise (RAE, December 2008).
Essex Business School was ranked second in the UK for the accounting and finance subject area in the last RAE. Our teaching and research is informed by a broad range of social science theories and concepts that are applied to some of the pressing issues facing business, public sector and voluntary organisations.
Our MSc Marketing and Brand Management is designed for those seeking to deepen their understanding of marketing, brand management and communications. It would suit students with a first degree in management, business, marketing, branding, communications or a related social science, who want to pursue a research driven programme of study in this specialist area.
You will study a range of marketing, brand management and communication modules, as well as studying relevant research methods. Our spring term allows for choice of an optional module and, in the summer, you continue work on and conduct independent research for your dissertation. Our course also includes a compulsory management element, to enable you to understand the organisational framework within which the marketing function is situated.
Our MSc Marketing and Brand Management is particularly suited to those with an interest in pursuing further academic research, or working in an area of marketing, branding or consultancy, where research skills and cutting-edge knowledge is at a premium.