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  MA Advertising, Marketing and the Media


University of Essex    Department of Sociology and Criminology

Full time & Part time October MA 1 Year Full Time / 2 Years Part Time
Business & Management (5) Communication & Media Studies (7) Sociology (33)

FindAMasters summary

Are you fascinated by the world of advertising, marketing, and media? Look no further than our MA Advertising, Marketing and the Media programme. Delve into the critical study of these industries and explore their impact on society and culture. Taught by experts in our top-rated Department of Sociology, you'll examine key theoretical debates and gain insight into advertising practices in Britain, North America, and emerging economies like India. With a strong emphasis on ethics and sustainable business practices, this interdisciplinary programme will equip you with the knowledge and skills needed for a successful career in this dynamic and ever-evolving field. Join us and unlock your potential today!

About the course

Advertising and marketing have become increasingly central to social life on a global scale. As ‘persuasion industries' they generate powerful images of the good life, acting upon individual and collective desires and aspirations. The MA critically explores the commercial and sociological aspects of the advertising and marketing industries, probing the way they link cultural values to creative and commercial innovation.

Taught within our Department of Sociology, this course investigates key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyses the advertising industries in Britain, North America and newly emerging economies like India.

You explore topics including:

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Entry Requirements

A 2:2 degree , or international equivalent, in a social science, humanities or english or other discipline which must include at least two humanities or social science modules such as: Advertising, Communication, Economics, Marketing or Media.

Applications from students with a degree below a 2:2 or equivalent, or non-social sciences degree will be considered dependent on any relevant professional or voluntary experience in Media, Advertising, Marketing or Communications field.

We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept.



 Course Content

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Where will I study?

Where is University of Essex
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