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MSc Brand Leadership

Course Description


You are looking at the world's first postgraduate course in brand leadership. This programme is designed for people who passionately want to be brand leaders. This degree forms a unique collaboration between senior industry professionals and business experts at the University of East Anglia. The course is led by Robert Jones, of Wolff Olins, London, one of the UK's top brand consultancies and the agency behind Orange, Tate, GE and Unilever.

This degree has been approved and accredited by the Chartered Institute of Marketing (CIM) to provide direct entry onto the CIM's Professional Diploma in Marketing.


The course is taught jointly by academic and industry specialists, with emphasis on interactive and innovative learning. You will work in a team, do an in-depth brand project for a real client, create your own personal brand, visit top agencies and companies, get your own personal business mentor, attend masterclasses featuring experts in the fields of social branding, brand valuation, culture change and innovation.


Norwich Business School is part of the internationally acclaimed University of East Anglia. The School is one of the United Kingdom’s fastest-growing business schools, running pioneering programmes including the world’s first postgraduate course in Brand Leadership. In all its courses, Norwich Business School helps students to build confidence with opportunities to practice great teamwork, communication and leadership skills.


The Brand Leadership programme has a reputation and proof of kick-starting careers in branding. Over 90% of graduates from this programme have pursued successful jobs as brand leaders. A further 36% are working in top London brand consultancies and another 18% are in other brand consultancies based around the world. What’s more, a further 27% are building careers in big branded businesses, with 9% going on to run their own businesses.

If you would like to meet the brand leadership team, have a chat about the course or talk to some of its current students please email and UEA will arrange a date for you to visit Norwich Business School.

Visit the MSc Brand Leadership page on the University of East Anglia website for more details!

Student Profiles

Norwich Business School, University of East Anglia – Postgraduate Scholarships - No. of awards TBC

Funding for postgraduate study is available both from the University of East Anglia (UEA) and from a number of external schemes. Applicants should note that many award schemes have early closing dates and may require the acceptance of the offer of a place as a condition of eligibility. If you wish to apply for funding you are therefore strongly advised to apply to Norwich Business School as early as possible in the year of entry. Please indicate in your application that you wish to be considered for an award.Norwich Business School, within the Faculty of Social Sciences at UEA, has an excellent research and teaching profile with strong international links to institutes, organisations, international networks and research councils both throughout Europe and globally.

Value of Scholarship(s)

Award value usually for duration of the period of study and may vary for individual Scholarships.


A variety of Scholarships and Bursaries may be offered to Home/EU and International students. These are usually awarded to students on the basis of academic merit.

Application Procedure

For full details about how to apply and application deadlines for individual Courses, Scholarships and Funding opportunities specifically available to you, please visit the link below.

Further Information


Entry Requirements

Open to applicants with a minimum 2.1 honours degree (or equivalent) in Business, Management or Economics. Also open to graduates of any subject, but who hold three or more years' experience in marketing or strategy work.

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Recipient: University of East Anglia
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