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MSc Marketing and International Finance

Course Description

The MSc Marketing and International Finance programme benefits from our considerable strengths in marketing and finance.

The programme is a ‘skills’ based degree containing 8 marketing and finance modules and a short focused business report. The structure of the report has been developed following feedback from employers who indicate that they prefer graduates who are able to write concisely, accurately and clearly in a focused report rather than write in the style of a lengthy and less focused dissertation.

The programme begins with a two week foundation programme where students become familiar with a range of concepts in business, statistics, economics and finance. The programme helps students to understand how the University operates and how to make the most of the range of student services that are freely available. The foundation programme importantly introduces you to your fellow students who will become a major part of your learning experience at Dundee and will continue to be part of your network of friends and business connections after you graduate.

Off-Campus Learning Events: The programme includes off campus learning events embedded in the modules of some of the modules. These events aim to extend your leaning skills in ways that are directly relevant to the pathway and your personal development. These off campus events are one or two days in length and the cost of the transport, event and any necessary accommodation is covered by the MSc programme. At present there are off campus events embedded in the marketing, finance and banking pathways. More off campus events are being arranged and further events are being developed to begin this year.

Urban Experience Event: The MSc programme places considerable importance on ‘team building’ and understanding the role that international and domestic cultural variation plays in the workings of firms, and product and employment markets. These issues are addressed through a unique ‘Urban Experience’ event that helps team building and the development of learning skills. Business themes are also explored in the event

Distinguished Visitor Series: A feature of the programme is the Distinguished Visitor and Enterprise Gym Lecture Series. Distinguished practitioners in the field are invited to the University to hold seminars highlighting critical aspects of business, finance, banking, management, marketing and human resource management. It offers students a unique opportunity to meet with business leaders and explore current issues with them.

The programme is focused clearly on the applied and theoretical aspects of marketing and finance so as to develop you for a marketing career in the finance sector. The inclusion of a shorter business report allows the programme to expand the opportunity for you to undertake more skills based modules that will improve your career prospects.

In the modern world marketing and finance takes an ever increasing role in business, development and the economy. The MSc Marketing and International Finance programme provides you with the skills and training to play an important role in a career in marketing and finance. To achieve this the programme provides you with the right mix of applied and theoretical skills to both understand the issues facing firms and how to deal with these issues.

This course is developed for students who have completed their undergraduate study and are now looking to develop their marketing and finance related skills so as to pursue a successful career in marketing.

We provide a fresh approach to marketing and finance that is suitable if you have already studied economics, business management or accountancy or if you are new to the subject. Around half of the students on the programme have a business background while the rest of the students come from a very wide range of non-business backgrounds. The programme has been designed with these students with non-business backgrounds in mind while still challenging students whose first degree has been a business related subject.

What you'll study

Teaching focuses on the applied and real world aspects of marketing and finance. The programme is delivered mostly within a framework of lectures, workshops and tutorials although other methods of teaching are offered on modules when they aid in understanding and learning.

- Compulsory modules
Foundation Economics and Statistics for Business
Principles of Marketing Practice
Experience Design
Marketing Management and Strategy
Digital Marketing
International Business Finance
Applied Business Statistics

- Choose two optional international finance modules from:
Global Financial Markets
Derivatives and Risk Management
Global Risk Analysis
Current Issues in Banking and Finance
Emerging Financial Markets and Investment
Forecasting for Business and Finance
Econometrics for Finance*

* Requires prior knowledge of econometrics.
# not included for the purpose of degree classification.

- Students will also complete in the summer term:
Business Project


Module content is assessed through a combination of coursework, quizzes, and end of module exams. The weighting on the coursework component varies depending on the content of the module but may account for as much as 40-50% of the overall degree.


The MSc Marketing and International Finance programme prepares you for a successful career in marketing and for working in the financial sector. You will develop the skills and understanding to work in a range of operations in a variety of businesses.

Visit the MSc Marketing and International Finance page on the University of Dundee website for more details!

Entry Requirements

Generally a good (at least a second class Honours degree or equivalent) first degree in any subject which has enabled the applicant to develop analytical and quantitative skills. If you are concerned that your qualifications do not meet our normal expectation you may apply, but you should include a short personal statement concerning your general interest in your own education, work experience and prior relevant learning. Places are limited and early application is advised even for well-qualified candidates. IELTS of 6.0 (or equivalent) if first language is not English.

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