• Put what you learn into practice with opportunities to undertake internships in local companies, working on real marketing projects to help contextualise your learning and improve future career prospects • A residential course on leadership is included in the programme to equip you for your future career in marketing management • You will learn from academics that have all worked in marketing and have the real-world experience to relate theory to practice.
The MSc Marketing Management is designed to familiarise you with core concepts and to practice these in safe but realistic business and marketing situations. It has been developed in conjunction with a range of widely respected international and local organisations with visits to companies to work on live projects as a marketing consultant featuring throughout your studies.
You will concentrate on the broad contextual aspects of marketing, further developing your knowledge and understanding. As your studies develop you will focus on creating and managing brands, and specialise in creating and implementing strategic marketing plans.
After 4 years as Manager at a busy public house I was ready for a new challenge.
I chose to study the BA (Hons) Marketing Management as I wanted something vocational and a course that would develop some of the skills I’d already learnt in the workplace. Marketing also embraced my interest in sales, advertising and people and product management.
I graduated with a first class and then applied for the Masters in Marketing as I felt this would take my marketing knowledge to the next level, and the management element of the course would equip me with valuable skills for my future career.
The course has indeed proved challenging, however, I’ve enjoyed developing my marketing skills, in particular the emphasis on psychology and creativity. I’ve had to learn quantitative techniques and study less familiar subjects, including Accounting, Statistics, Human Resources and Operations Management. I’ve developed new abilities in communication, leadership and time management, and have become more efficient as part of a team and as an individual.
The modules on the masters have encompassed a diverse range of challenges, and have been interesting, engaging and fun.
The highlights of the course have been numerous, the most significant being the residential at Scalford Hall and my appointment as student academic representative.
The tasks at the residential were both varied and challenging, and provided a useful vehicle to implement theories of management and communication in practice. The social aspect was also enjoyable. I was able to bond with my fellow students, and the food and service provided were excellent!
I’ve felt privileged to have the opportunity to meet people from a diversity of national backgrounds during my year of study. This multinational element has also provided valuable insight in discussion of business practices across national boundaries.
My ambition is to be a marketing manager, and I’m particularly intrigued by advertising and consumer buyer behaviour. The Masters in Marketing course will help me in this ambition as it provides me with a holistic range of managerial skills, as well as the masters qualification. I’m relishing a return to the workplace for what will hopefully be a successful and prosperous career.
I’d recommend studying a masters degree at Derby to anyone who relishes a challenge, and wants to embrace cultural and national diversity in a friendly and exciting atmosphere. I’ve truly enjoyed it!
An undergraduate degree (2:2 or above) in a relevant area. International students should have the above or an international equivalent. If English is not your first language, you will need to hold IELTS 6.5 or above.
Please see our website for the latest information regarding course fees
Recipient: University of Derby
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