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International Marketing Management MSc

Course Description

If you work in marketing, why not take your work to a global standard of practice? Our course will help you develop the specialist skills and knowledge to think about marketing in an international context, perfect for those either considering working abroad or who want to accommodate international diversity within the workplace.

We use a variety of learning methods, from the standard lectures and seminars to computer simulations, fieldwork exercises and guest speakers, helping you advance your studies no matter what your preferred learning style. You'll develop teamwork, leadership and communication skills that will make you highly valued amongst employers, so take your marketing skills to the highest level and expand your horizons across the world.

Course outline

Our course will enhance your marketing knowledge and enable you to work for companies that work on a global scale. We'll look at strategies of product, communication, distribution and pricing in a range of different countries. You'll develop an entrepreneurial spirit that will help you work across culturally diverse groups and teams.

Graduate destinations

You will learn to plan, implement and evaluate specific international marketing programmes and activities.

Visit the International Marketing Management MSc page on the University of Cumbria website for more details!

Entry Requirements

1st or 2nd class honours degree. Students with other qualifications may be admitted to the course via non-standard entry procedures.

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Recipient: University of Cumbria

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