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Management with Marketing


Course Description

This is a pathway within the MSc Management Programme.

This pathway will enable participants to develop a breadth and depth of understanding of contemporary marketing issues from both an operational and strategic perspective. Students will be able to critically examine current thinking, theory and practice in marketing from a globalised perspective. Marketing managers face a number of key operational and strategic challenges in this fast-moving and dynamic field of study and this pathway will allow students to understand, examine and apply knowledge to meet these challenges.

Taught at Chester and Warrington.

http://www.chester.ac.uk/postgraduate/management/mkt/

Visit the Management with Marketing page on the University of Chester website for more details!

Entry Requirements

Minimum of a lower second class honours degree (2:2) in any discipline, or equivalent.

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Recipient: University of Chester

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