The MSc Sports Marketing and Business Management offers students the opportunity to study core sport management disciplines of finance, enterprise, global sports business and strategy, while specialising in the area of sports marketing. There is a dual focus on the marketing of sport and marketing through sport, with sports marketing being examined from the perspective of both rights holders (sports organisations) and sponsors. As the sports industry grows in size and complexity, there is increasing demand for qualified sports marketers and managers. Through a series of taught modules, a sports marketing consultancy project and a dissertation, the course equips students with the theoretical knowledge and practical skills and understanding necessary to undertake a managerial career in the dynamic global sports market. Thus, the course is suitable both for professionals working within the sports industry and those with an appropriate undergraduate qualification who aspire to work in management and marketing roles within this sector.
This is a 12 month programme comprising three parts. The first two parts are the taught element and the final part is the research element. The taught element focuses on key aspects of sports marketing and management. In addition, students will have the opportunity to engage in a sports marketing consultancy project, working on live projects with sports organisations. For full time students, the taught element is normally completed over a nine month period starting in late September. For full-time students, modules are delivered two days a week. Part-time students will normally attend one day a week and complete the taught element in two years. Students who complete the taught element of the programme, in part or in its entirety, may graduate with either a Postgraduate Certificate or Diploma in Sports Marketing and Business Management.
Students wishing to complete the Masters of Science in Sports Marketing and Business Management must complete the research element, which comprises a dissertation. Full-time students will normally complete this in the three months that follow the taught element, whilst part-time students complete this during the course of an academic year.
An Honours Degree from a British University (or overseas equivalent). It would normally be expected that this degree be awarded at the level of lower second class or above (or overseas equivalent). The programme is designed for graduates who have not previously studied sports business/management or marketing, including those who have gained a non-related degree but have some experience in the sport industry.
Recipient: University of Central Lancashire
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