Sport has become business orientated and the ability to manage the issues involved leads to excellent employment opportunities. This programme builds upon undergraduate courses in sports science or sports studies with a management orientation. Social and practical themes are developed alongside management issues and packaged through the requirement to understand sport research. This process ensures an excellent preparation for both a career in sport management and for further study. Modules studied consider a range of management priorities. These are framed by specialist sport modules on social and historical perspectives and on management issues within sport. An option exists in which students can develop management skills in a practical or theoretical way. Lectures are used to support seminar discussions whilst workshops develop management skills. The entire programme is assessed by regular coursework involving reports and essays and by the production of a 20,000 word dissertation.
The programme is a 12 month programme comprising three parts. The first two parts are the taught element and the final part is the research element. The taught element focuses on key aspects of sport and management. In addition, students will have the opportunity to engage in consultancy or industrial placement. For full time students the taught element is normally completed over a nine month period starting in October. Part-time students will normally attend on a one day a week basis and complete the taught element in two years. Students who complete the taught element of the programme, in part or in its entirety, may graduate with either a Postgraduate Certificate or Diploma in Sports Management.
Students wishing to complete the Masters of Arts in Sports Management must complete the research element. The research element comprises a dissertation. Full-time students will normally complete this in the three months that follow the taught element, whilst part-time students complete this during the course of an academic session.