The MA in Marketing and PR offers you the opportunity to gain both the essential knowledge of marketing and PR theory and practice and its application in a real world context. The course focuses on skills required to take on a specialist role in marketing and/or PR in a variety of organisations. Specifically the MA programme aims to enable you to develop your capability to build successful marketing and PR careers in a rapidly changing business environment and develop your ability to integrate marketing and PR knowledge and practice in different contexts to improve your own marketing and PR practice. It also develops your understanding of different domains of knowledge from a range of perspectives in the study and practice of marketing and PR in both domestic and international contexts. The course will provide you with an in-depth and intellectually challenging study of marketing and PR at a postgraduate level, whilst encouraging independent judgement.
A recognised university undergraduate honours degree, with at least a lower second classification in a marketing and/or public relations or cognate subject area with at least 60 credits in a marketing and/or public relations and/or cognate subject area. Students holding professional qualifications or level 7 HE qualifications from other universities may gain advanced entry.Applicants are required to submit a 500-word personal statement with their application as evidence of their commitment to the programme. and may be called for interview by the course team. Two references that confirm the applicants capacity to successfully engage in postgraduate study are also required.
Recipient: University of Central Lancashire
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