The MSc in Marketing Management is specifically designed for those with little or no work experience since graduation and who plan a professional or managerial career in the field of marketing management.
This intensive 12 month programme will help you apply the latest thinking in marketing management to the analysis of key problems being experienced by the world’s major businesses, and to possess a thorough understanding of marketing principles and practice, strategic and international marketing management, integrated marketing communications and current issues of importance to marketing practitioners. You will also develop a thorough understanding of the principles and techniques of accounting and finance, develop the research and study skills necessary to tackle marketing and management problems and issues, and undertake your own postgraduate research work into a topic within the field of marketing management that is relevant to your area of interest or future career plans.
During two semesters, you will be able to gain a thorough grounding in the key aspects of marketing management. In semester 1, you will learn about: - Principles and Practice of Marketing Management - Accounting and Finance - Research Methods - Thinking and Writing for Postgraduate Study
In semester 2, you will learn about: - Strategic Marketing Management - Perspectives on International Marketing - Integrated Marketing Communications - Contemporary Issues in Marketing