The course is predominantly theoretical, analytical and research based, allowing individuals from related disciplines who do not necessarily have appropriate practical skills, to study at postgraduate level within the fashion environment. Individual projects will address a range of student led interests, supported by theoretical underpinning. Case Studies will inform the background issues emerging in the industry, whilst also exemplifying key directions for future markets. Trend forecasting and application, brand management, consumer demographics and industry analysis all underpin and facilitate the development of campaign planning and management.
Applicants are normally required to have completed an undergraduate programme or first degree in a relevant subject (e.g. Fashion and Brand Promotion, Marketing, Public Relations, Journalism, Fashion Merchandising, Photography, Design), normally at first or upper second classification (or the equivalent of a UK GPA of 60%).
Recipient: University of Central Lancashire
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