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Fashion and Lifestyle Brand Studies - MA/PGDip/PGCert


Course Description

The Postgraduate course in Fashion and Lifestyle Brand Studies is predominantly theoretical, analytical and research based, allowing individuals from related disciplines who do not necessarily have appropriate practical skills, to study at postgraduate level within the fashion environment.

Individual projects will address a range of student led interests, supported by theoretical underpinning. Case Studies will inform the background issues emerging in the industry, whilst also exemplifying key directions for future markets. Trend forecasting and application, brand management, consumer demographics and industry analysis all underpin and facilitate the development of campaign planning and management.

LEARNING ENVIRONMENT AND ASSESSMENT

Teaching involves a combination of lectures, seminars, tutorials, presentations and industry liaison, and assessment is continuous. Students are expected to contextualize their work within a current framework, and develop evaluative skills in order to articulate their point of view, discussing and debating them in a peer group, consequently preparing them for a wide range of careers, including brand management, trend forecasting and brand consultancy.

OPPORTUNITIES

Study trips are an essential part of research activity that brings design to life. Throughout the programme, students are introduced to contemporary influences with international city trips and study visits to exhibitions and museums - Manchester, London, Berlin and New York have been regular trips in recent years (students will be required to pay for overseas trips/visits and these are, therefore, optional).

The opportunity for a structured work experience will be provided for every student who requests it. This is a major commitment by the University to help our graduates to reach their potential and thrive in their careers after graduation.

A course module that will help you plan your career is available as a free choice module (called an elective), which you can study as part of your degree programme.

FURTHER INFORMATION

Teaching involves a combination of lectures, seminars, tutorials, presentations and industry liaison, and assessment is continuous. Students are expected to contextualize their work within a current framework, and develop evaluative skills in order to articulate their point of view, discussing and debating them in a peer group, consequently preparing them for a wide range of careers, including brand management, trend forecasting and brand consultancy.

The course aims to develop students’ intellectual and imaginative power through a programme of study that is formed from cohesion between theory and practice. It provides graduates with a stimulating environment in which ideas can be exchanged and supported through factual creative research, developed and contextualised. We challenge our students to take a critical position in relation to existing theories and encourage new connections within the field of fashion that challenge traditional design boundaries.

Visit the Fashion and Lifestyle Brand Studies - MA/PGDip/PGCert page on the University of Central Lancashire website for more details!

Entry Requirements

Applicants are normally required to have completed an undergraduate programme or first degree in a relevant subject (e.g. Fashion and Brand Promotion, Marketing, Public Relations, Journalism, Fashion Merchandising, Photography, Design), normally at first or upper second classification (or the equivalent of a UK GPA of 60 per cent). All applicants need to prepare a comprehensive study plan proposal which should evidence interest, dedication or experience within the subject of lifestyle and fashion.

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