Students on this programme are supported by staff input through a series of design activities during Semester 1 that are designed to identify an area or interest that can then be fully explored through the following two semesters. Complementary to the design modules are two research modules that provide theoretical underpinning, one being studied during Semester 1, the other during Semester 2. Semester 2 provides the opportunity to explore issues through a dynamic research experience that again is defined and structured by the individual. Through a series of self-arranged visits, the student is able to undertake further exploration directly within the context of their chosen area. The final semester of studies provides the individual with the opportunity to bring together all that has been developed and researched through the preceding two semesters of study. A final major design activity and dissertation are undertaken and presented at an end of year show. The programme is aimed at both professional practitioners wishing to pursue a sustained period of time developing new ideas or recent graduates wishing to focus their studies and refine ideas at an advanced level. The course will also consider students from a non-industrial/product background, providing they can offer clearly articulated and informed reasons for wishing to study Consumer Product Design at an advanced level. A student defined placement module in the second semester of studies allows the student to further explore areas of relevance to their studies, either through arranged placement, collaborative activity or research visits. As well as ‘hard skills’ such as modeling, new product development, styling and product graphics, they are now also beginning to embrace the ‘soft skills’ of branding, user interface design, trend spotting and forecasting. Spin offs of these activities can now be seen as production management, new start up initiatives/own product development, corporate identity and qualitative market research.