Digital media and the internet are having a big impact in the way brands behave, interact and speak. As these technologies continue to develop in terms of speed, availability and functionality, even greater opportunities will arise for those individuals who are able to combine traditional marketing insight with a true understanding of digital media, capturing these benefits and articulating them at both an academic and vocational level.
This course offers a unique opportunity for students to gain understanding and use of digital media design and technologies for the purpose of branding. This programme aims to fill a gap by developing the knowledge and practical experience of both digital design and branding concepts.
Digital Branding Strategy The main aim of this module is provide students with understanding and skills to (i) develop a strategic approach to branding and its relationship to digital design and organisational performance, (ii) to evaluate the current state of the relationship of branding to digital design, digital promotion and management and (iii) to build future scenarios in response to new trends.
Multimedia Research Directions The module will introduce concepts of different types of research, present methods to identify research topic and formulate approach, prepare plan for research and provide guidance on performing research experiments and evaluating novel systems and artefacts. In this module internationally renowned researchers and practitioners in creative media design will be invited to speak in seminars to the MSc students.
Digital Promotion In this module students will study digital promotion media and means, with the focus on creative execution: Social Media Marketing, Online Advertising, Public Relations, E-mail marketing, etc; case study of successful digital campaigns and businesses.
Digital Design The aim of this module is to provide theoretical and practical skills of digital design in the context of creative digital branding; graphic design, layout, typography, etc; the module to include a practical design project.
Digital Media Technologies This module offers understanding and appreciation of the various digital media technologies in the context of creative digital branding.
Advanced 3D Technologies The aim of this module to cover advanced 3D and associated technologies including, generative 3D modelling, real-time graphics, animation and human movement and machine acquisition techniques. Complex forms will be visualized, simulated and tested on screen. The module will also explore the latest developments in rapid prototyping virtual reality and other forms of visualization.
Multimedia and Interaction Design The aim of this module is to demonstrate advanced knowledge and understanding of state-of-the-art technologies revolving around the various interactive possibilities with digital media in the academic and commercial worlds. To demonstrate theoretical and practical knowledge of graphic design, photography and video within the context of interactive digital media.
Audio Visual Post Production This module will develop the students’ knowledge, skills and understanding of post-production and compositing to a professional level, with a particular focus on visual post production, but supported by a study of relevant audio post production techniques and principles.
Masters Project - Digital Campaign Develop a digital campaign for a chosen brand, product or service. The focus of work to be on the development of a digital promotional artefact (e.g. a collection of viral videos, a viral game), but the project to involve the full cycle of a campaign management: market research (product and user), budget development, media planning and distribution, evaluation of campaign effectiveness.
PG Academic Excellence Scholarships
No. of awards TBC
Postgraduate Academic Excellence Scholarships The scholarship is available for PGT courses at Brunel starting from September 2014 and focuses on two key audiences, namely high calibre prospective PG students and our alumni who wish to undertake further postgraduate study at Brunel. It is available to both Home/ EU and International students.In order to attract high calibre students and encourage them to undertake postgraduate study we intend to offer this scholarship as a discount of 15% off the tuition fees for anyone who has obtained a first class undergraduate degree from a UK University, either in the UK or abroad.Additionally Brunel has always offered a reduction in PG tuition fees for Brunel alumni and Brunel students who take up postgraduate education could receive the '15% graduate discount'.These two discounts are not exclusive and therefore a Brunel alumnus who has a first class undergraduate degree can receive both.There are exclusions to this offer. Please read the terms and conditions carefully to determine whether you are eligible.
Value of Scholarship(s)
discount 15% of tuition fees
A first class undergraduate degree from a UK University, either in the UK or abroad.
A good honours degree (first, second class or equivalent) in engineering, computing, social sciences, business and/or design or related discipline, or commensurate professional experience combined with an appropriate vocational qualification.
Recipient: Brunel University London
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