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Applied Corporate Brand Management MSc


Course Description

The MSc Applied Corporate Brand Management is composed of two pathways: the MSc in Applied Corporate Brand Management which is a standard postgraduate offering and the MSc in Applied Corporate Brand Management (with Professional Practice).

The MSc in Applied Corporate Brand Management (with Professional Practice) incorporates a compulsory work placement component at a company or a consultancy of 16 weeks. The unique feature of the work placement distinguishes the programme from other Masters in the country.

The programme covers issues of branding in blue chip companies, the service industry, banks, petroleum companies, lifestyle organisations, corporate brand heritage, nation and place branding

The core contents of branding are examined at the corporate level rather than at the product level. In other words, teaching on the programme focuses on branding of the corporation rather than branding the product. The focus on corporate branding considers the following components:

corporate identity
corporate image and reputation
corporate design
corporate culture
corporate behaviour
corporate brand structure and brand strategy

Students undertake a project in collaboration with branding firms as part of their consultancy-based dissertation option. Examples include projects that are concerned with measuring the corporate image and ascertaining brand success of a chosen corporation.

The academic experts contributing to the programme are prominent world class researchers in the branding field, namely, Professor John Balmer and Professor T C Melewar from Brunel Business School, and Professor Stephen Greyser from Harvard Business School - who is also a Visiting Professor of Corporate Marketing on the programme.

Aims

In addition to offering an unrivalled opportunity to study and evaluate not only contemporary theory relating to corporate branding, the programme will also offer students the chance to examine current research relating to the management of an organisation’s corporate reputation, its corporate identity and its corporate communications.

Furthermore, graduates of this programme will gain a thorough understanding of the issues related to marketing at the corporate level and, equally importantly, a comprehensive appreciation of how to apply corporate branding and marketing theory and practice in the context of the contemporary organisation.

Special Features

The MSc in Applied Corporate Brand Management (with Professional Practice) incorporates a compulsory work placement component at a company or a consultancy of 16 weeks. The unique feature of the work placement distinguishes the programme from other Masters in the country.

Besides formal teaching and the Professional Practise, students are exposed to the myriad of practical applications of the theories taught, such as:

guest speakers from the industry and brand consultancies;
visits to brand companies and consultancies;
career talks and presentations;
visits to the Design Museum and Branding Museum in London.

Brunel Business School is home to The Centre for Research in Marketing which was created in 2005 with a mission to develop, promote and facilitate research on various aspects of marketing. The Centre's expertise ranges from branding, corporate identity, CRM, consumer behaviour, international marketing and marketing communications to political marketing, managing organisational creativity, marketing professional service firms, multi-channel marketing, e-learning and on-line banking.

Corporate Advisory Board

Advise faculty teaching on the programme about course content - especially in relation to practical aspects in the context of being relevant to the needs of industry.
Offer placements, projects, guest lecturers, field trips and other practitioner-based components.
Discuss current research themes and practical developments in the industry which inform the taught parts of the programme.
Promote the interests of the programme within the academic and Corporate Brand Management communities.

Visit the Applied Corporate Brand Management MSc page on the Brunel University London website for more details!

(Student Profile)

Mai

I did my undergraduate degree in fashion marketing back in Montreal. After that I started working in customer service and I was doing a certificate in advertising at the same time. From there I moved my way up from customer services to sales rep assistant and then became the sales rep for British Columbia for that company.
I enjoy being close to and becoming more knowledgeable about European brands, and that’s been very interesting. The first semester is all about the theory and the second semester more about the ‘applied’ with a lot of good examples given by teachers.
I’m looking forward to the internship that’s coming up. I chose this programme because having already worked I think it’s a great transition to be able to get the professional practice. You get to study for a certain amount of time and then put what you already know and have learnt into practice – especially useful for me coming from North America, I get to learn something new from the London and the European market.


(Scholarship)

Brunel University International Scholarships - 20+ Awards

The Brunel International Scholarship Programme is an annual award run by the Brunel International office that is open to all international students. Its goal is to provide financial support to exceptional students. Scholarship holders will go on to represent Brunel as ambassadors throughout their time at the University.For 2013/14 we are please to be able to offer 30 awards, which will comprise of a 15% discount off the cost of tuition fees. These awards are open to Undergraduate, Postgraduate and Research students who are classed as overseas for fee purposes.

Value of Scholarship(s)

3000

Eligibility

In order to apply for the Brunel International scholarships, applicants must:1.Have applied for a full time course for the 2013/14 academic year at Brunel University and been given an applicant number.
2.Be classed as an international fee paying applicant (students from the EU are not eligible)
3.Not be a current Brunel student, unless they are applying for a course of a higher level (for example you are a final year undergraduate and are applying for a Postgraduate Course)

Application Procedure

Applications can be made from January 2013 and should be made electronically via the Brunel International website.

Further Information

http://www.brunel.ac.uk/international/fees-and-funding/scholarships


(Scholarship)

Academic Excellence Scholarships - 20+ Awards

The Academic Excellence Scholarships will be awarded in August for courses starting in September and in December for courses starting in January to all students meeting the eligibility criteria. The University will offer a discount of 15% off the fees for anyone who has obtained a first class undergraduate degree from a UK University, either in the UK or abroad. This equates to an average as follows:Home students discount for MSc programmes – £1200
International students discount for MSc programmes – £2025
MBA discount (Home and International) – £2775

Value of Scholarship(s)

up to £2775

Eligibility

Anyone who has obtained a first class undergraduate degree from a UK University, either in the UK or abroad.

Application Procedure

The Scholarships are automatic as long as the student meets the entry criteria.

Further Information

http://www.brunel.ac.uk/courses/postgraduate-study/funding/scholarships-bursaries



Entry Requirements

Normally we require candidates to have:A good honours degree (usually 2.1 or above) in management, business studies or cognate discipline and a minimum of two years' marketing and branding experience;Candidates from non-business/management disciplines (and without any business/management element) will be eligible if they have a first class honours degree or the overseas equivalent. Candidates with only a 2.2 will be considered if they can demonstrate three years' marketing and branding experience. Candidates without a bachelor's degree will be considered if they can show 5 years' senior level branding experience.

Course Fees

£9,400 (Home/EU) & £15,400 (Overseas) + £800 for internship


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