This course is designed for those seeking to develop their knowledge of digital marketing and e-commerce. It is ideal preparation for a career in marketing, advertising or social media. It also suits those with an interest in communications and brand management. You will explore the theories behind the practice of digital marketing at an advanced level and have the opportunity to develop an in-depth and critical understanding of digital marketing planning and strategy.
The course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers.
Core modules: moving to masters; critical developments in marketing theory and practice; marketing planning and strategy; marketing research 1 (quantitative methods); marketing research 2 (qualitative methods); digital marketing; dissertation. Choose one from: international marketing; social marketing; behavioural economics; branding and communications; new product development.
Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered- please contact us. For non-native speakers of EnglishIf English is not your first language, you will need English language proficiency equivalent to an overall IELTS score of at least 6.5, with 6.0 in the written test and a minimum of 5.5 in the other elements.International students whose language skills do not match IELTS scores,above, should consider applying for this course through the Extended Masters programme at the University of Brighton's Language Institute.