Social marketing is the systematic application of marketing concepts and techniques to achieve specific behavioural goals leading to an individual or social good. Social marketing builds on and complements the core discipline of marketing. For health, behaviour change, environment and public communications specialists it is a way of understanding how tools of commercial marketing can help with the development of effective services and interventions based on consumer insight.
The Marketing (Social Marketing) MSc has a strong focus on understanding the motivations of the target audience when planning programmes to influence, and ultimately change, behaviour.
The course develops your knowledge of both the theory and practice of marketing at an advanced level. It will provide you with an in-depth and critical understanding of research methodologies, and marketing planning and strategy.
At the end of your time in Brighton you will have a good understanding of social marketing strategy, with the skills and knowledge sought after by employers such as national government, local government, social marketing consultancies, health authorities and not-for-profit organisations in the UK and internationally.
This course is accredited by the Chartered Institute of Marketing (CIM).
Normally students attend three-hour blocks of teaching and seminar activities based on specialist reading, research and case studies.
You will be taught using a combination of structured teaching and independent study and research. Modules will be assessed with a mixture of essays, reports, group work, presentations and examinations.
- Moving to Masters - Critical Developments in Marketing Theory and Practice - Marketing Planning and Strategy - Marketing Research I: quantitative methods - Marketing Research II: qualitative methods - Social Marketing - Dissertation
Choose one option from: - International Marketing - Branding and Communications - Behavioural Economics - Digital Marketing - New Product Development
Individual offers may vary. Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us. In order to benefit from, contribute to and enjoy the course, a good command of spoken and written English language is required. If English is not your first language, you will need English language proficiency equivalent to an overall IELTS score of at least 6.5, with 6 in the written test.
(Full Time entry 2016) UK/ EU students: £8,550; International students £14,400
Recipient: University of Brighton
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