This course analyses and evaluates the commercial and management forces that have contributed to the success of sport business.
Spectator and participatory sport is a global phenomenon and has recently become one of the fastest growing economic sectors for both developed and developing countries. Through engaging with and analysing the commercial, media and political drivers of change, you are able to identify the factors that have created such growth and critically discuss the implications for business, society, nation branding and identity.
Sport is a sophisticated and complex international business with billions of consumers watching and engaging with sporting events on a weekly or even daily basis. This course aims to develop professionals in the provision, promotion and marketing of sport who are able to fully capitalise on the opportunities that the sector presents.
Through studying marketing, sponsorship, media and law – and after spending time in a sports organisation on a professional work placement – you gain academic understanding and practical knowledge of the issues involved in successful sport business management. This will help you to engage, manage and shape the sport businesses of the future.
You will experience a dynamic blend of academic study, research and – through the placement module – hands-on learning. The combination of academic study and practical analysis has been designed to provide greater depth of knowledge and future career success.
Full-time students attend class two days per week, while part-time students usually attend once per week. Some modules may be delivered intensively over several consecutive days.
A distinctive feature of the course is the flexibility and choice of the final project. Guided and supported by your personal supervisor, you have several options available to you. Whether an academic dissertation or an applied piece of research such as a business or enterprise project, the final project allows you to pursue an area of particular interest and helps you to build knowledge and skills for your future career.
The course seeks to address contemporary issues recognised as the major challenges and opportunities for sport business management. This includes researching the complex relationships between sports business and governing bodies, pressure groups and government agencies, and analysing the mechanisms by which sport generates revenue through TV and media rights, gate receipts, sponsorship and merchandise.
Core management studies involving strategy, marketing, sponsorship, operations management, finance, law and human resources are integrated within various compulsory modules that make up the core of the course. You can study areas of personal interest through two optional modules.
Strategic Sport Business Management Marketing and Sponsorship for Sports and Events Sports in the Global Marketplace Professional Enquiry Final project
Sport and Media The law and regulation of sport Contemporary Issues in Global Sport Globalisation, Society and Culture Sport for International Development and Peace Innovation, Entrepreneurship & Small Business Development Sport Tourism Ethical and Social Responsibility: Theory and Application Innovation, Entrepreneurship and Small Business Development Digital Marketing Strategies Risk and Crisis Management Ethnography Tourism and International Co-operation Human Resource Strategy in Multi-Unit Service Organisations
*Note that the above list is an indication of the optional modules available at present. These modules may change in accordance with the latest developments in the international sport business industry.
Careers and employability
This course is aimed at a broad spectrum of students and practitioners. It is suitable for those who want to pursue senior management positions within the sports industry or to prepare for doctoral study. Professional experience
The Professional Enquiry module requires students to engage in the professional world. Personal and professional growth take place through implementation of change in professional practice and concomitant reflective practice. Students also perform some goal settings exercises and assess weaknesses and strengths with regard to employability skills to allow for adequate self-development and vision beyond the MSc. Some students may identify a need for them to develop their knowledge of innovation, entrepreneurship and small business management, which forms the basis of one of our optional modules. Employment prospects
Management positions exist within marketing, sales, planning, sports events, sport administration and facility management. Organisations that offer these positions include professional sport clubs, sport governing bodies, sport public agencies, sport community recreation departments, sporting goods companies, sport marketing agencies, sport event organisers, health and leisure clubs and athletic service organisations.
The course will enable you to enhance your skills, sector-specific knowledge, expertise and employability attributes, making the transition from study to a meaningful career a more seamless process.