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Strategic Marketing (MSc)

Course Description

This degree programme will appeal to students from a range of backgrounds seeking to develop the specialist knowledge and skills in marketing and strategy that would enable them to pursue appropriate marketing careers in domestic or international organisations.

The programme is suitable for students with or without prior experience of business, marketing or management subject areas. As such, this MSc is designed for those who want to specialize in marketing and strategy in order to change career direction, get started in a specific career or boost an existing career. The programme is aimed at both recent graduates and those with a first degree and work experience. The programme delivers many opportunities to gain practical skills in marketing and strategic marketing through the use of module assignments, case studies, industry speakers and consulting projects.

The programme takes a strategic perspective, covering not only modules such as marketing strategy and strategic management, but also areas likely to be of major strategic concern to organisations (Entrepreneurship and Innovation and Corporate Social Responsibility). In addition to more strategic modules, the programme provides a good grounding in core marketing module areas such as consumer behaviour, market research and marketing communications.

Our programme has been designed specifically to equip you with the knowledge and skills you need to pursue a career in marketing, whether that means working with a large multi-national, a smaller company or even your own business. The programme specifically allows graduates to pursue careers in a number of areas including market research, advertising and communications, consultancy, or general marketing.

There are a number of scholarships available, for more information please visit:

Visit the Strategic Marketing (MSc) page on the University of Bradford website for more details!

Entry Requirements

You must have a degree (not necessarily in business and management) from an approved university; alternatively, an appropriate professional qualification may be acceptable (subject to University approval).If we need evidence of your proficiency in English, you will be required to achieve a minimum score of 6.5 on the IELTS test (with no sub-text less than 5.5), or a score of 94 in the internet-based TOEFL (with minimum scores of Reading 18, Listening 17, Speaking 20, Writing 17), or 60 in the PTE-A (Pearson Test of English-Academic).

Course Fees

£9,000 for home/EU students and £13,500 for international students in 2013/14

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