This degree programme, new for 2012, will appeal to students from a range of backgrounds seeking to develop the specialist knowledge and skills in international marketing that would enable them to pursue appropriate careers in domestic or international marketing. The programme is suitable for students with or without prior experience of business, marketing or management subject areas. As such, this MSc is designed for those who want to specialize in marketing in order to change career direction, get started in a specific career or boost an existing career. The programme is aimed at both recent graduates and those with a first degree and work experience. The programme delivers many opportunities to gain practical skills in marketing and international marketing through the use of module assignments, case studies, marketing strategy simulation, industry speakers and consulting projects.
The programme, in addition to including a broad range of core marketing modules (marketing strategy, consumer behaviour, marketing research, marketing communications), also includes a number of internationally orientated modules (international marketing, international business environment, international business strategy , cross cultural management).
The programme has been designed specifically to equip you with the knowledge and skills you need to pursue a career in an international (or domestic) marketing setting, whether that means working with a large multi-national, a smaller company or even your own business. The programme specifically allows graduates to pursue international or domestic careers in a number of areas including market research, advertising and communications, consultancy, services marketing or general marketing.
You must have a degree (not necessarily in business and management) from an approved university; alternatively, an appropriate professional qualification may be acceptable (subject to University approval).If we need evidence of your proficiency in English, you will be required to achieve a minimum score of 6.5 on the IELTS test (with no sub-text less than 5.5), or a score of 94 in the internet-based TOEFL (with minimum scores of Reading 18, Listening 17, Speaking 20, Writing 17), or 60 in the PTE-A (Pearson Test of English-Academic).
£9,000 for home/EU students and £13,500 for international students for 2013/14
Recipient: University of Bradford
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