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Marketing and Management (MSc)


Course Description

This degree programme will appeal to students from a range of backgrounds seeking to develop the knowledge and skills in marketing and management that would enable them to pursue appropriate business and marketing careers in domestic or international organisations.

The programme incorporates not only core areas of management (management in context, international business environment, economics, human resource management and finance and accounting) but also key knowledge and skills within the area of marketing (marketing strategy, marketing communications, marketing simulation, services marketing, consumer behaviour).

The programme is suitable for students with or without prior experience of business, marketing or management subject areas. As such, this MSc is designed for those who want to focus on the areas of marketing and management in order to change career direction, get started in a specific career or boost an existing career. The programme is aimed at both recent graduates and those with a first degree and work experience. The programme delivers many opportunities to gain practical skills in marketing and management through the use of module assignments, case studies, marketing strategy simulation and industry speakers.

The programme specifically allows graduates to pursue careers in a number of areas including general management, services or general marketing, advertising and communications, and consultancy.

Initially, MSc students take a number of compulsory modules to provide the foundations for an understanding of management. There is then the opportunity to choose from a range of specialist modules before embarking on a dissertation looking at a specific marketing-related topic.

Scholarships:
There are a number of scholarships available, for more information please visit:
http://www.bradford.ac.uk/management/programmes/masters/masters-scholarships/

Visit the Marketing and Management (MSc) page on the University of Bradford website for more details!

Student Profiles
(Scholarship)

MSc and GDL AWARDS - 20+ Awards

Amounts of awards
The School of Management is offering up to 35 fee awards to students for part payment of UK/EU tuition fees in 2011/12. These bursaries will range from a minimum of £500 to a maximum of £2000, with the amount awarded to each candidate decided by the School.Criteria for allocation of an award
The awards will be decided by the School after considering a student's academic achievement.
This will be based on an applicant's complete file, the predicted or actual degree achievement as shown from a student's transcript, and also an essay submission.These are the only criteria which will be used when allocating awards. Eligible candidates are encouraged to apply as soon as possible because the number of bursaries is limited. Awards will be announced by 31 July 2011, unless there remain bursaries which have not been allocated by that date.

Value of Scholarship(s)

£2000

Eligibility

We are offering up to 35 awards of up to £2,000 each for UK and EU students applying to study any full or part-time MSc or GDL at Bradford University School of Management. These will be offered on a competitive merit basis.

Application Procedure

Candidates wishing to be considered for a bursary must submit an original essay which must be the applicant's own work, and must not already have been written/submitted for assessment in any other situation. The essay must be written in the English language (i.e. not translated from another language) and must answer one of the following two titles:either
Should bankers' bonuses be regulated?
or
What role do you think the European Union should play in guiding the domestic policies of member states?

The essay must be between 1200 words (minimum) and 1500 words (maximum) (excluding footnotes/appendices) typed in MS-Word, Times New Roman font, 11pt. Candidates must also submit a covering letter, quoting their UB number and confirming that the essay is entirely their own, original work.

The essay and covering letter must be submitted by e-mail as attached files, sent to The School's decision is final with respect to its judgement of an applicant's academic merit and suitability for award of a bursary.

To take up a bursary, a recipient must have satisfied all conditions of admission, prior to registering on her/his Master's course at the School.

Further Information

http://www.bradford.ac.uk/management/fees


(Scholarship)

Bradford Scheme - 20+ Awards

The School of Management is offering awards to students for part payment of tuition fees in 2010/11. These awards will be made to individual candidates as follows:
for honours in class I - 20% of the appropriate tuition fees
for honours in class IIi - 10% of the appropriate tuition fees

Value of Scholarship(s)

10 OR 20%

Eligibility

Awards to all candidates who, by 1 September 2011, have successfully completed a Bradford University bachelor's degree, in any subject/School, regardless of fee status, or place of study (ie includes collaborative partner degrees), with honours in either class I or class IIi. Awards are for honours in class I - 20% of the appropriate tuition fees and for honours in class IIi - 10% of the appropriate tuition fees.

Application Procedure

The awards will be made automatically to those holding the appropriate class of degree. No other application form/letter is necessary; there is no deadline for application other than those that are normally used; there is no restriction on the number of awards. No other criteria will be taken into consideration when making an award of a bursary (ie the bursaries are not means tested).

The School's decision is final with respect to its judgement of an applicant's academic merit and suitability for an award.

To take up an award, a recipient must have satisfied all conditions of admission, prior to registering on her/his Master's course at the School.

Further Information

http://www.bradford.ac.uk/management/fees


(Scholarship)

Ma Kam Ming MSc Scholarship Fund - 4 Awards


2. The scholarships are offered to candidates who meet the normal SoM/UoB admissions requirements for entry to the full-time MSc, and who are:
a) permanent residents of the Hong Kong SAR; or
b) citizens of the PR China.
Preference may be shown to graduates of:
c) a UGC-funded HEI in the Hong Kong SAR; or
d) an HEI in the PRC that is included in the Project 211; or
e) management/business studies.
3. Preference will be shown to candidates seeking the degree of MSc in International Business & Management, although candidates for any full-time MSc offered by the School in Bradford are eligible to apply for the scholarships, subject to the criteria specified in paragraph 2, above.
4. Candidates for the scholarships should accompany their initial application for admission to the MSc programme with a statement explaining how they meet the eligibility criteria. Eligible candidates who already hold offers of admission to the full-time MSc programme commencing September 2011, may also apply for scholarships. All applications for scholarship must be received by the School of Management by 31 July 2011, and decisions/awards should be announced by mid-August.5. The scholarships are awarded by the scholarship selectors panel, the membership of which is:
one senior academic member of the permanent staff of the UoB, representing the Vice Chancellor of the University of Bradford;
one academic member of the permanent staff of the School of Management, representing the Dean of the School of Management;
one academic member of the staff of the School of Management who is knowledgeable about bachelor degree programmes offered by recognised HEIs in Hong Kong and in the PRC; and is supported by the secretary of the panel who will advise on School of Management application/admissions criteria and procedures, and is responsible for communication with candidates.
6. The awards are bestowed following the panel's evaluation of candidates'
a) academic attainment in bachelor's studies; and
b) application file including personal statement and references.
Candidates may be invited to provide additional written submissions (eg an essay on a topic to be designated by the selectors) or participate with selectors in further discussion of their applications (eg in person, or by telephone/skype/video conference). The decisions of the panel are final.

Value of Scholarship(s)

Full Scholarships

Eligibility

1. For entry in September 2011, the School of Management is offering up to four scholarships for full-time postgraduate study leading to the degree of MSc, at the School. These awards are designated the Ma Kam Ming Scholarships, in honour of his family's generous benefaction and are offered to permanent residents of Hong Kong or citizens of China.

Application Procedure


7. The School of Management expects to award two scholarships to candidates eligible under 2a, and two scholarships under 2b. The panel, however, reserves the right to vary the distribution in the light of the merit of candidates who apply, to award up to four scholarships under 2a, with none under 2b, and vice versa. The panel reserves the right to award three, two, one or no scholarships, if there are insufficient numbers of eligible candidates of appropriate merit.
8. The amount of each award will be determined by the secretary of the panel by reference to:
a) the prevailing full-time tuition fees appropriate to the scholarship holder's fee status, as published annually by the School of Management;
b) the prevailing APEX return economy airfare from the place of permanent residence of the scholarship holder, to Manchester airport;
c) the lower end of the range of expected living expenses for full-time MSc students in Bradford.
9. The scholarships are tenable for one academic year, and cannot be extended or renewed. If an award-holder is unable to take up the award in the designated academic year, there is no undertaking by the School to carry the scholarship forward to a subsequent academic year.

Further Information

http://www.bradford.ac.uk/management/fees



Entry Requirements

You must have a degree (not necessarily in business and management) from an approved university; alternatively, an appropriate professional qualification may be acceptable (subject to University approval).If we need evidence of your proficiency in English, you will be required to achieve a minimum score of 6.5 on the IELTS test (with no sub-text less than 5.5), or a score of 94 in the internet-based TOEFL (with minimum scores of Reading 18, Listening 17, Speaking 20, Writing 17), or 60 in the PTE-A (Pearson Test of English-Academic).

Course Fees

£9,000 for home/EU students and £13,500 for international students for 2013/14


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