Bologna Business School aims to create graduates who are prepared and able to carry out marketing and communication activities with special focus on web 2.0 and social networking, take on board managerial roles or enter into consulting careers in an industry undergoing a continuous revolution.
Social media has changed the paradigm from which we interpret reality and this is being recognised by companies in the world, who are constantly increasing the amount that they invest in their online advertising. The global connectivity is getting bigger through the expansion of mobile devices. What we are witnessing is more than a technological revolution, it is a deep socio-cultural transformation.
The Master in Marketing, Communication and New Media offers tools to address all activities related to market research and business communication. Graduates of this master's program find jobs in the communication and marketing departments of service and manufacturing enterprises, public administration companies and consulting firms, with specific focus on digital communication, web marketing and advertising.
The Master in Marketing, Communication and New media is a 12-month full-time (total length: 1500 working hours). You will cover 1000 hours of study (400 hours of classroom activities and 600 hours of individual/group work) and an internship or project work (500 hours).
• First term: December 2016 - April 2017 • Second term: April 20167- July 2017 • Internship: August 2017 - December 2017
In the first term students will cover 5 fundamental courses: Accounting, Corporate Communication, Information Systems and Databases, Business & Trade Marketing, Marketing & Marketing Research.
The second term involves 6 focused courses: Digital Interactive Marketing, Integrated Communication Planning, Industry Structure of Digital Communication, Strategic Positioning & Online/Offline Reputation, Search Marketing & Web Analytics for Businesses; Web Technologies
This Master’s is open to all applicants with a bachelor’s degree obtained before the enrolment deadline of each round (November 10, 2016 - round I; December 12, 2016 - round II).
There are two rounds of admissions: - First round until 29 September, 2016 - Second round until 14 November, 2016.
** TUITION FEE**
The tuition fees for the 2016/2017 academic year are 14,800 euros to be paid in several instalments, the first one upon enrollment.
The fees cover all academic materials via the online learning platform, all the facilities of the Alma Bologna Business School including use of the computers and secure personal Wi-Fi accounts, access to the study areas and gym, as well as student discount in the School’s cafeteria. Free parking is also available within the grounds of the School.
In addition, with your University of Bologna Student Card you will have access to all university facilities with more than 100 libraries (including online subscriptions and databases), the 3 city centre canteens and all university student related discount offers.
Bologna Business School is pleased to offer partial scholarships to the most meriting students. There are scholarships of 6,000 euros each and scholarships of 4,000 euros each. All applicants will be considered for a scholarship – no specific application is required.
Bologna Business School is currently finalizing agreements that will allow participants to access loans at reduced rates in order to cover tuition fees.
Bachelor’s Degree (must be obtained by the enrolment deadline) & English language proficiency. Admission to the program is subject to the positive assessment of your individual interview and English test.In line with the number of available places, admission to the program is granted according to the applicants' position in the list of qualified candidates, drawn up on the basis of the total score awarded at the end of the admission process.
Recipient: University of Bologna
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