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Marketing MPhil / MSc by Research

Course Description

Applicants are urged to study the up-to-date profiles of individual staff members' research via their personal web pages. Current priority areas include:

Social Marketing and Society:

Consumer and marketing ethics
Consumer behaviour and issues related to consumption
Ethical consumption
Psychology of online communication
Online privacy issues
Transformative consumer research

Business Market Networks and Policy:

Business-to-business marketing
Antitrust and historical public policy
Inter-organisational relationships and conflict
Networks and social capital in business-to-business contexts
Buyer-supplier relationships

Strategic Marketing and Innovation:

Innovation, creativity and new product development
Environmental management and sustainability
Nascent markets and high technology fields
Innovation capabilities and diffusion
Construct development and computational simulation techniques

Explore postgraduate study at Birmingham at our on-campus open day (Friday 4 March 2016). Register to attend at: http://www.birmingham.ac.uk/pgopendays

If you can’t make it to one of our on-campus open days, our virtual open days run regularly throughout the year. For more information, please visit: http://www.pg.bham.ac.uk

Visit the Marketing MPhil / MSc by Research page on the University of Birmingham website for more details!

Entry Requirements

Entry requirements include amongst other things a good first degree and a good Masters degree (with either a merit or a distinction) in Economics or a related subject including relevant mathematical and statistical techniques.Learn more about our entry requirements.International studentsWe accept a range of qualifications from different countries.Learn more about international entry requirements.English requirements are IELTS 7.0 with no less than 6.5 in any band or equivalent.

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Recipient: University of Birmingham
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