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Marketing MPhil / MSc by Research


Course Description

Applicants are urged to study the up-to-date profiles of individual staff members' research via their personal web pages. Current priority areas include:

Social Marketing and Society:

Consumer and marketing ethics
Consumer behaviour and issues related to consumption
Ethical consumption
Psychology of online communication
Online privacy issues
Transformative consumer research

Business Market Networks and Policy:

Business-to-business marketing
Antitrust and historical public policy
Inter-organisational relationships and conflict
Networks and social capital in business-to-business contexts
Buyer-supplier relationships

Strategic Marketing and Innovation:

Innovation, creativity and new product development
Environmental management and sustainability
Nascent markets and high technology fields
Innovation capabilities and diffusion
Construct development and computational simulation techniques

About the Birmingham Business School

At Birmingham Business School we deliver world-class research and teaching that provides the; insight, ambition and skills to shape advanced and sustainable business strategies. We put people at the heart of business and business at the heart of society.

Consistently found in global ranking tables and accredited by leading bodies, AMBA, EQUIS and AACSB. The triple-crown accreditation confirms our position within an elite group of global business schools.

Birmingham Business School is already globally renowned for the quality of our research and teaching. With students representing over 60 countries currently studying at our main campus, our courses being taught in a range of international business schools, and an international faculty and global alumni community of around 23,000 graduates, we have a global footprint that ensures worldwide impact.

Our dedication to providing our students with a rich educational experience within our Business School has led to increased investment in our career services and corporate relations programme. This will further enhance the already excellent career prospects of our graduates, with additional opportunities for project work and internships with leading global businesses.

Funding and Scholarships

There are many ways to finance your postgraduate study at the University of Birmingham. To see what funding and scholarships are available, please visit: http://www.birmingham.ac.uk/pgfunding

Open Days

Explore postgraduate study at Birmingham at our on-campus open days.
Register to attend at: http://www.birmingham.ac.uk/pgopendays

Virtual Open Days

If you can’t make it to one of our on-campus open days, our virtual open days run regularly throughout the year. For more information, please visit: http://www.pg.bham.ac.uk

Visit the Marketing MPhil / MSc by Research page on the University of Birmingham website for more details!

Entry Requirements

Entry requirements include amongst other things a good first degree and a good Masters degree (with either a merit or a distinction) in Economics or a related subject including relevant mathematical and statistical techniques.Learn more about our entry requirements.International studentsWe accept a range of qualifications from different countries.Learn more about international entry requirements.English requirements are IELTS 7.0 with no less than 6.5 in any band or equivalent.

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Recipient: University of Birmingham

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