This programme is designed for recent graduates and practising managers already familiar with basic marketing concepts. It will enable you to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications but within a strategic marketing context and managerial framework.
Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing (CIM), this programme will prepare you for a high-level career in marketing communications. You will develop your critical awareness of contemporary strategic marketing issues, have a clear understanding of the role of communications in marketing, and take a critical approach to planning, creating, managing and evaluating communications campaigns, incorporating both traditional and new media.
About the Birmingham Business School
At Birmingham Business School we deliver world-class research and teaching that provides the; insight, ambition and skills to shape advanced and sustainable business strategies. We put people at the heart of business and business at the heart of society.
Consistently found in global ranking tables and accredited by leading bodies, AMBA, EQUIS and AACSB. The triple-crown accreditation confirms our position within an elite group of global business schools.
Birmingham Business School is already globally renowned for the quality of our research and teaching. With students representing over 60 countries currently studying at our main campus, our courses being taught in a range of international business schools, and an international faculty and global alumni community of around 23,000 graduates, we have a global footprint that ensures worldwide impact.
Our dedication to providing our students with a rich educational experience within our Business School has led to increased investment in our career services and corporate relations programme. This will further enhance the already excellent career prospects of our graduates, with additional opportunities for project work and internships with leading global businesses.
Funding and Scholarships
There are many ways to finance your postgraduate study at the University of Birmingham
. To see what funding and scholarships are available, please visit: http://www.birmingham.ac.uk/pgfunding
Explore postgraduate study at Birmingham at our on-campus open days.
Register to attend at: http://www.birmingham.ac.uk/pgopendays
Virtual Open Days
If you can’t make it to one of our on-campus open days, our virtual open days run regularly throughout the year. For more information, please visit: http://www.pg.bham.ac.uk
At least an upper second-class degree or postgraduate diploma from a UK university or equivalent.The degree must be in marketing, or a degree with at least two marketing modules. If not, at least two years full-time marketing work experience is required.We accept a range of qualifications from different countries. English language scores of 7.0 IELTS (no less than 6.5 in any band), 95 TOEFL (with no less than 22 in any band), or 67 (in all skills) Pearson Academic Test of English are required.