The programme involves six taught modules, including four core modules (Consumer Behaviour, Marketing Management, Marketing Research and Marketing Strategy and planning) followed by a number of specialist modules such as Retail Marketing, Strategic Brand Management, Strategic Environmental Sustainability and Marketing Communications. You will also undertake a substantial research dissertation on a marketing topic of your choice. Recent dissertations have included investigations in areas such as interactive marketing, marketing communications and retail marketing.
For this programme, you do not need previous formal education in marketing. The programme is recognised by the ESRC for research training and is accredited by the Chartered Institute of Marketing.
For recent graduates and practising managers already familiar with basic marketing concepts, please also see our Marketing Communications MSc and Strategic Marketing and Consulting MSc programmes.
The 12-month full-time programme begins at the end of September. The first nine months are spent developing knowledge through six or seven taught modules, comprising four compulsory modules and two/three specialist modules chosen from a list of options designed to give you flexibility.
A 24 month MSc Marketing programme is also available where students first take a nine month general business qualification, Graduate Diploma in Business Administration (GDBA) if they do not meet the 12 month course requirements. If a satisfactory performance on this GDBA is achieved students can then progress to the 12-month MSc Marketing programme.
About the Birmingham Business School
At Birmingham Business School we deliver world-class research and teaching that provides the; insight, ambition and skills to shape advanced and sustainable business strategies. We put people at the heart of business and business at the heart of society.
Consistently found in global ranking tables and accredited by leading bodies, AMBA, EQUIS and AACSB. The triple-crown accreditation confirms our position within an elite group of global business schools.
Birmingham Business School is already globally renowned for the quality of our research and teaching. With students representing over 60 countries currently studying at our main campus, our courses being taught in a range of international business schools, and an international faculty and global alumni community of around 23,000 graduates, we have a global footprint that ensures worldwide impact.
Our dedication to providing our students with a rich educational experience within our Business School has led to increased investment in our career services and corporate relations programme. This will further enhance the already excellent career prospects of our graduates, with additional opportunities for project work and internships with leading global businesses.
Funding and Scholarships
There are many ways to finance your postgraduate study at the University of Birmingham
. To see what funding and scholarships are available, please visit: http://www.birmingham.ac.uk/pgfunding
Explore postgraduate study at Birmingham at our on-campus open days.
Register to attend at: http://www.birmingham.ac.uk/pgopendays
Virtual Open Days
If you can’t make it to one of our on-campus open days, our virtual open days run regularly throughout the year. For more information, please visit: http://www.pg.bham.ac.uk
At least an upper second-class degree or postgraduate diploma from a UK university or equivalent. For those not qualified for direct entry to the one-year MSc programmes, a preliminary year may be available (see MSc programmes – flexible route).English language scores of 7.0 IELTS (no less than 6.5 in any band), 95 TOEFL (with no less than 22 in any band), or 67 (in all skills) Pearson Academic Test of English are required.Please note that TOEFL IBT will only be accepted for applicants who do not require a Tier 4 visa to study with us.