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International Marketing MSc


Course Description

This is a conversion programme for applicants without previous knowledge or experience in marketing, but who wish to particularly explore the theory, principles and practice of marketing in the context of a global market environment and the challenges of marketing across countries and cultures.

This programme is accredited by The Chartered Institute of Marketing (CIM).

For recent graduates and practising managers already familiar with basic marketing concepts, please also see our Marketing Communications MSc and Strategic Marketing and Consulting MSc programmes.

Programme details

The 12 month masters degree programme begins at the end of September. Initially you will spend time developing your understanding of core principles, theory and practice in marketing management, marketing research and marketing strategy and planning. Case studies will explore the particular applications of concepts in an international marketing context. You will also take a compulsory module exploring the principles, theory and practice of international marketing strategy, including approaches to international market selection, entry mode, and planning the marketing mix globally and/or locally. You will also study a compulsory module on Cross-Cultural Communication to help appreciate the challenges and strategies for effective communication when managing in an international context.

Beyond the core modules, the programme offers a wide choice of elective modules. You will be able to specialise in the areas of marketing that you feel will best prepare you for your chosen career path. We offer an exciting elective which explores the challenges of international marketing decisions in practice, using an innovative computer-based simulation in association with a USA-based company.

About the Birmingham Business School

At Birmingham Business School we deliver world-class research and teaching that provides the; insight, ambition and skills to shape advanced and sustainable business strategies. We put people at the heart of business and business at the heart of society.

Consistently found in global ranking tables and accredited by leading bodies, AMBA, EQUIS and AACSB. The triple-crown accreditation confirms our position within an elite group of global business schools.

Birmingham Business School is already globally renowned for the quality of our research and teaching. With students representing over 60 countries currently studying at our main campus, our courses being taught in a range of international business schools, and an international faculty and global alumni community of around 23,000 graduates, we have a global footprint that ensures worldwide impact.

Our dedication to providing our students with a rich educational experience within our Business School has led to increased investment in our career services and corporate relations programme. This will further enhance the already excellent career prospects of our graduates, with additional opportunities for project work and internships with leading global businesses.

Funding and Scholarships

There are many ways to finance your postgraduate study at the University of Birmingham. To see what funding and scholarships are available, please visit: http://www.birmingham.ac.uk/pgfunding

Open Days

Explore postgraduate study at Birmingham at our on-campus open days.
Register to attend at: http://www.birmingham.ac.uk/pgopendays

Virtual Open Days

If you can’t make it to one of our on-campus open days, our virtual open days run regularly throughout the year. For more information, please visit: http://www.pg.bham.ac.uk

Visit the International Marketing MSc page on the University of Birmingham website for more details!

(Student Profile)

Peter Haggett

Following an undergraduate degree in History, Peter pursued an MSc in International Marketing at Birmingham to diversify his knowledge & gain a more practical and applied education. As an undergraduate Peter worked as a Research Assistant in the House of Lords, then as a Social Media Assistant for Careers Network. Following his MSc Peter now works as a Consultant at Transform, working on digital transformation projects across the private and public sectors.

Peter is a postgraduate mentor, you can contact him online with questions or read further about his experience at the University of Birmingham on his mentor page: http://www.pg.bham.ac.uk/mentor/peter-haggett/


(Scholarship)

ESRC scholarships for PG Study and Doctoral Research - 14 Awards

The University of Birmingham ESRC Doctoral Training Centre is one of 21 across the UK that has been accredited by the Economic and Social Research Council (ESRC). It has been awarded 14 ESRC scholarships to fund postgraduate training and doctoral research.Outstanding applicants will be considered for ESRC scholarships in the following pathways:Applied Linguistics
Russian and East European Studies
International Development (IDD)
West African Studies
German Studies
Business and Management
Finance
Economic and Social History
Economics and Econometrics
Education
Urban and Regional Studies
Human Geography
Political Science and International Studies
European Studies
Local Government Studies and Public Policy
Psychology
Sport and Exercise Science (Psy)
Social Policy
Social Work
Socio-Legal Studies

Value of Scholarship(s)

13,590

Eligibility

Please note that to be eligible for an ESRC award at the University of Birmingham you must have also submitted an application to study at the University.

Application Procedure

For further information, please visit http://www.birmingham.ac.uk/esrcDoctoral Research Enquiry ServiceEmail: [email protected]

Further Information

http://www.birmingham.ac.uk/esrc



Entry Requirements

At least an upper second-class degree or postgraduate diploma from a UK university or equivalent. We accept a range of qualifications from different countries – learn more about international entry requirements English language scores of 7.0 IELTS (no less than 6.5 in any band), 95 TOEFL (with no less than 22 in any band), or 67 (in all skills) Pearson Academic Test of English are required.Please note that TOEFL IBT will only be accepted for applicants who do not require a Tier 4 visa to study with us.

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Recipient: University of Birmingham

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