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MSc Marketing


Course Description

About the course

On this course you will study a full range of marketing practices combined with broader aspects of strategic marketing such as buyer behaviour, marketing international business, marketing and service management, and social media marketing.

Designed to help you become a highly effective manager and creative thinker, you will gain the conceptual, framework-focused, analytical, problem solving and research skills required to operate confidently in a dynamic environment.

The course is delivered via a new Block delivery method. You study four blocks, one subject at a time, with two assessments for each block followed by a project. This enables you to focus on each topic and study in depth. You can join the programme at six entry points in the year in September, November, January, March, June or July.

Why choose this course?

• Study aspects of global brand communications and reputation, marketing in the digital landscape, intercultural issues in marketing, and strategy and brand management
• Develop your employability by undertaking a work placement with the opportunity to work on a live project to improve your team-working, negotiation skills, confidence and ability to apply critical and creative thinking to complex and unclear problems
• Benefit from studying with a Business School that has partners across the world enabling you to examine the cross culture perspectives essential to organisations in the global markets
• Explore how cultural and social differences affect buying behaviour, and discover how to use branding to compete in the global marketplace
• Gain an appreciation of the integrated nature of marketing communications and their application in a contemporary context

Unit Information – What Will I Learn?

On this Marketing course, you will undertake four 30 credit units and one 60 credit project unit.

The entry points are September, November, January, March, June, July.

This allows you to start when it is most suitable.

Your course takes place over three semesters. Depending upon when you join the course, this will determine the order of units which you will study. You will benefit by beginning your studies with others who started at one of the earlier points of entry.

• Induction Week
• Unit 1 (30 credits)
• Unit 2 (30 credits)
• Unit 3 (30 credits)
• Unit 4 (30 credits)
• Business/Law project (BLP) 60 credits

The induction week will prepare you well for study on your course. You will then study only one unit at a time, which will enable you to focus upon the subject. Our evidence-based approach is designed to enhance engagement and success by applied practice, working with others and network development. The learning delivery takes place through a mix of interactive lectures, seminars, tutorials and lab sessions, along with guided learning, independent and autonomous learning. This emphasis on active learning uses the latest in teaching and learning approaches, integrated with our employability practice-based method with real businesses to enable you to gain real experience as part of your course.

Course units (unit order depends on your start date):

• Brand Communication and Reputation Management
• Marketing and the Digital Future
• Intercultural Business Competencies
• Strategic Management

Capstone project

This Master's course provides the opportunity to undertake different types of project, a "Capstone" experience which completes the integration of your studies applied in one of the following:
• A six month work placement - a work-based learning approach in a suitable organisation, formulated in advance with the employer and business school.
• Internship - this is an assessed activity lasting one to three months, as monitored work or service/volunteer experience formulated in advance with the Business School. You will have specific learning goals and will actively reflect on the complete learning experience.
• The Live Project - this will enable you to work as part of a team on a project provided by a business organisation. The exact nature of the level of work, and nature of responsibility will depend upon the chosen organisation. However, there will be close negotiation between the company and the Business School.
• The dissertation - this is a conventional dissertation of 12,000 to 15,000 words, enabling you to undertake in-depth research of a topic relating to your course. It will consist of research question, aims and objectives, rationale for undertaking the study, literature review, research methodology, analysis of findings, conclusions and recommendations.

How will I be assessed?

In line with the Business School’s commitment to practice-based education, a large part of the assessment will relate to the demonstration of your ability to understand Marketing in practice.

It is the expectation of the course that you understand the theory and develop critical thinking skills, which will help you to evaluate the relevance of what you have learnt. All of this comes together by being able to demonstrate rigorous expertise for a business or related organisation.

How will this course enhance my career prospects?

By completing the course you will have the skills and find career opportunities in the following industries/areas:
• Brand Management
• Advertising
• Sales
• Account Management
• Media Management
• Media Buying
• Marketing Research
• Public Relations
You will also be well prepared for further research study in either the MPhil, or PhD.

Fees and funding

UK/EU:
Fees are £6,800. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit http://www.gov.uk/postgraduate-loan.

See http://www.beds.ac.uk/howtoapply/money/fees/pg for full information on fees and funding.

International:
Fees are £12,000.
A prompt payment discount is available if you pay the full fee before or at registration. There are also special scholarships available.

See http://www.beds.ac.uk/international/international-applications/fees-and-scholarships for full information.

The University reserves the right to increase tuition fees by no more than inflation.

Other opportunities

Our Go Global programme offers the opportunity to enhance your CV, and gain an international experience: http://www.beds.ac.uk/shortcuts/goglobal (open to students from the UK and EU).

Facilities

Our flagship £34m Campus Centre brings together all our student services, social and learning spaces. View more on http://www.beds.ac.uk/about-us/locations/luton.

Visit the MSc Marketing page on the University of Bedfordshire website for more details!

Entry Requirements

UK applicants: a Business degree at honours level or any other degree indicating basic quantitative skills is required. Applicants from different subject areas will be considered on an individual basis according to their relevant professional experience or qualifications.EU applicants: a good first degree and an English language qualification (View Website) are required. View Website for more details. International applicants: a good honours degree (or equivalent qualification) in an appropriate subject from a recognised university or HE institution and an English language qualification are required (View Website). We will also consider candidates with other relevant qualifications or appropriate work experience. View Website for details.

Course Fees

UK/EU: £6,800; International: £12,000 (see more details in the course description)


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Recipient: University of Bedfordshire

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