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MSc Digital Marketing


Course Description

About the course

From online behavioural marketing to in-game advertising, and from SMS marketing to app-based adverts, digital marketing has revolutionised the way advertisers sell and consumers buy. And as the established major players and ambitious start-ups continue to develop and expand the landscape, so a ‘digital skills gap’ has appeared, both in the UK and internationally.

This course aims to help fill that gap by providing you with the knowledge and expertise you will need to make an impact in this rapidly expanding global industry.

It is delivered via a new Block delivery method. You study four blocks, one subject at a time, with two assessments for each block followed by a project. This enables you to focus on each topic and study in depth. You can join the programme at six entry points in the year in September, November, January, March, June or July.

Why choose this course?

• Learn the theoretical and practical skills that are demanded by the world’s leading digital marketers
• Study with seasoned professionals, academics and practicing experts, focusing on areas such as Marketing Data Analysis and Marketing Communications
• Explore the innovative creative concepts that are driving the latest global digital success stories, and develop the confidence to take your own imaginative ‘leaps of faith’
• Challenge yourself as you study the theory and practice behind audience behaviour and what make consumers buy (or not buy) products and services
• Benefit from studying at a university with recognised expertise in ‘Big Data’, and a campus that is home to Phase 1 of the award-winning MK Data Hub

Unit Information – What Will I Learn?

On this course you will undertake four 30 credit units and one 60 credit project unit.

The entry points are September, November, January, March, June, July.

This allows you to start when it is most suitable.

Your course takes place over three semesters. Depending upon when you join the course, this will determine the order of units which you will study. You will benefit by beginning your studies with others who started at one of the earlier points of entry.

• Induction Week
• Unit 1 (30 credits)
• Unit 2 (30 credits)
• Unit 3 (30 credits)
• Unit 4 (30 credits)
• Business/Law project (BLP) 60 credits

The induction week will prepare you well for study on your course. You will then study only one unit at a time, which will enable you to focus upon the subject. Our evidence-based approach is designed to enhance engagement and success by applied practice, working with others and network development. The learning delivery takes place through a mix of interactive lectures, seminars, tutorials and lab sessions, along with guided learning, independent and autonomous learning. This emphasis on active learning uses the latest in teaching and learning approaches, integrated with our employability practice-based method with real businesses to enable you to gain real experience as part of your course.

Course units (unit order depends on your start date):

• Brand Communication and Reputation Management
• Marketing and the Digital Future
• Strategy and Brand Management
• Digital Analytics

Capstone project

This course provides the opportunity to undertake different types of project, a "Capstone" experience which completes the integration of your studies applied in one of the following:
• A six month work placement - a work-based learning approach in a suitable organisation, formulated in advance with the employer and business school.
• Internship - this is an assessed activity lasting one to three months, as monitored work or service/volunteer experience formulated in advance with the Business School. You will have specific learning goals and will actively reflect on the complete learning experience.
• The Live Project - this will enable you to work as part of a team on a project provided by a business organisation. The exact nature of the level of work, and nature of responsibility will depend upon the chosen organisation. However, there will be close negotiation between the company and the Business School.
• The dissertation - this is a conventional dissertation of 12,000 to 15,000 words, enabling you to undertake in-depth research of a topic relating to your course. It will consist of research question, aims and objectives, rationale for undertaking the study, literature review, research methodology, analysis of findings, conclusions and recommendations.

How will I be assessed?

A large part of the assessment will relate to the demonstration of your ability to understand DigitalMarketing in practice.

It is the expectation of the course that you understand the theory and develop critical thinking skills, which will help you to evaluate the relevance of what you have learnt. All of this comes together by being able to demonstrate rigorous expertise for a business or related organisation.

How will this course enhance my career prospects?

Students completing the course will have the skills and find career opportunities in the following industries/areas:
• Digital Marketing
• Mobile Marketing
• Digital Account Management
• Search and Social Media
• Web Content Management
• Digital Creative Development
• Marketing Communications
• Marketing
You will also be well prepared for further research study in either the MPhil, or PhD.

Fees and funding

UK/EU:
Fees are £6,800. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit http://www.gov.uk/postgraduate-loan.

See http://www.beds.ac.uk/howtoapply/money/fees/pg for full information on fees and funding.

International:
Fees are £12,000.
A prompt payment discount is available if you pay the full fee before or at registration. There are also special scholarships available.

See http://www.beds.ac.uk/international/international-applications/fees-and-scholarships for full information.

The University reserves the right to increase tuition fees by no more than inflation.

Other opportunities

Our Go Global programme offers the opportunity to enhance your CV, and gain an international experience: http://www.beds.ac.uk/shortcuts/goglobal (open to students from the UK and EU).

Facilities

Our flagship £34m Campus Centre brings together all our student services, social and learning spaces. View more on http://www.beds.ac.uk/about-us/locations/luton.

Visit the MSc Digital Marketing page on the University of Bedfordshire website for more details!

Entry Requirements

UK applicants: a Business degree at honours level or any other degree indicating basic quantitative skills is required. Applicants from different subject areas will be considered on an individual basis according to their relevant professional experience or qualifications.EU applicants: a good first degree and an English language qualification (View Website) are required. View Website for more details. International applicants: a good honours degree (or equivalent qualification) in an appropriate subject from a recognised university or HE institution and an English language qualification are required (View Website). We will also consider candidates with other relevant qualifications or appropriate work experience. View Website for details.

Course Fees

UK/EU: £6,800; International: £12,000 (see more details in the course description)


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Recipient: University of Bedfordshire

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