This is an exceptional opportunity for students to acquire skills that employers around the world are desperate to secure. This course therefore offers students an opportunity to meet the global and local ‘digital skills gap’.
On a global level the European Union wishes ”to close the digital skills and jobs gap in Europe” by featuring the gap on its Digital Agenda for Europe 2020, and locally E-Skills (the Sector Skills Council for Business and Information Technology) reports that the next five years, employment for technology staff is forecast to grow around 2.5% per annum on average, a rate more than three times higher than that predicted for UK employment as a whole. This course offers students an avenue to meet this gap.
The course materials are delivered by seasoned professionals, academics and practicing experts in areas such as Digital Marketing, Marketing Communications and Marketing Data Analysis.
The University has recognised expertise in Big Data and our UCMK campus is home to Phase 1 of the MK Data Hub.
Why choose this course?
Digital marketing is now integrated across all media platforms, as well is being a critical communications channel in itself. You will evaluate digital marketing campaigns, analyse the role of search and social media marketing techniques.
Our employability practice-based approach to teaching and learning will enable you to understand and develop competitive marketing strategies from a real-world business perspective.