If you have a business idea and you want to test its viability as a business, or if you think an understanding of how new enterprises start and thrive would help you to establish a good business idea, then this course is for you.
This course will offer you practical insights into how those who have already answered those questions did so.
Designed to give you a working knowledge of the key areas of business that are essential to getting a good idea off the ground and keeping it there, this course comprises a series of workshops with independent research or learning activities to follow, looking at market prospects and demand, market position and competition, brand building and marketing communications, finance and raising investment, costing and pricing, managing operations, intellectual property, managing people and teams, planning for growth and change, and the uses of media and data.
Every subject will be taught by a team comprising an experienced entrepreneur and an academic subject specialist, combining the latest research with the realities of making it work. You will be provided with an assessed task associated with each subject session, allowing you to test your learning against your own business idea or, if you prefer, one suggested by the teaching team.
Offered at University Campus Milton Keynes (UCMK), which is partnering with Milton Keynes Council and the Open University on a major project using big data to generate sustainable city growth, this exciting course will provide you and your potential customers with more and more relevant information, making it easier and essential that a small business communicates clearly and consistently in both directions with its market and its customers.