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MBA Business Administration (Brand Management)

Course Description

Course Summary

The University of Bedfordshire's full-time MBA programme supports your personal and professional development of skills and knowledge underpinned by the latest research in management, innovation and change in a business environment which is essential to your future career.

This degree aims to enhance your professional prospects by developing your capability to apply the latest thinking relating to organisational development and change in the competitive global context.

As a student you are expected to be able to demonstrate relevant knowledge and understanding of organisations, the external context in which they operate and how they are managed. You will reflect on your knowledge, learning and practice through interaction with peers and tutors. The course supports you in developing business competence and strengthens confidence and credibility, providing you with the practical and theoretical capabilities to master the complexities of a competitive and changing business environment. You will also have opportunities for peer networking and learning that enable you to fast-track your career development supported by our careers service.

The programme combines core MBA disciplines with innovative subject areas to provide the Big Picture of business life which underpins career success in strategic management and leadership. The degree will be a challenging learning experience integrating theory and practice throughout. Practice events are integral to University of Bedfordshire Business School's vision.

Why choose this course?

The programme combines core MBA disciplines with innovative subject areas supported by the latest research in strategic management and leadership to develop business competence and strengthen confidence and credibility, providing you with the practical and theoretical capabilities to master the complexities of a competitive and changing business environment.

Career Management Skills

You will develop a broad range of knowledge and skills of business and management with potential for you to join an employer in a variety of positions. Understanding how theory applies in real organisations is key to your employability so the focus of every unit is the application of theory to practice.

You will use case studies and other materials from current organisations introduced by staff research activities, and from tutor engagement with consultancy work and from Business School contacts. Tutors will also expect you to keep up with developments in business and key industry sectors through newspapers, magazines and business news websites.

Central to our vision to take business education, research and practice in exciting new directions are Practice Events. These are designed to integrate your learning and allow you to develop the skills and knowledge required to successfully progress your career. In the Management Practice unit you will experience three Practice Events including a consultancy project and a business simulation. In the Executive Development Project you will explore your own potential as a manager and strengthen your skills and capabilities. At the end of the course the Theory into Practice Project supports the integration of your learning in the context of a real organisation. The Project asks you to consider the challenges of implementing strategies and plans and it allows marketing and brand management to be a large part of your work in the assignments. These are specifically designed to help you make a successful transition into work. These help you to consider your own development and consider the complexity of putting what you have learnt into practice once you join an organisation.

Career/Further study opportunities


You will be in a good position to demonstrate your potential to employers. Recruiters value the skills to work in a team, the ability to continue to learn, analytical abilities and a broad understanding of management. Whatever you decide to do, the successful completion of your MBA should have laid a strong foundation for you to become a positive change agent in any organisation and an obvious champion for the added value of a dynamic and innovative organisational culture. You will also have had extensive and continuous opportunity for reflective and critical evaluation of your capability as a team worker and leader.

As part of a large and multi-cultural learning community, you should gain a valuable network of friends and contacts for the future. Our MBA Alumni organisation will help you keep in touch with your MBA contacts.

Further study:

It is anticipated that you will enter employment after this course and the applied nature of the programme reflects that expectation. Later study options might include more specialist study as you develop your own functional focus or a DBA.

The tutors will always be there as a source of advice and help should you want to progress your development further.

Visit the MBA Business Administration (Brand Management) page on the University of Bedfordshire website for more details!

Entry Requirements

An Honours degree in any discipline from a recognised higher education institution For international students English competence of IELTS 6.0 or equivalent is required.

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