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Business Analytics (MSc)

Course Description

Every day we click buttons, swipe screens, and use apps for business or leisure, processing information and generating more information. The resulting accumulation of information is called Big Data. These data sets are so large and complex that traditional data processing applications are inadequate. We aim to provide you with the skill set to handle the ever-growing Big Data and the business opportunities that come with it.

Our MSc in Business Analytics will train you to become a business leader of the future with a solid skill set in information technology, quantitative methods for analysing data, and making optimized decisions.

We believe that knowledge is gained through experience. Throughout the course you will be acquiring, cleaning, processing, and visualizing data. Our partnership with IBM and SAS enables you to benefit from state-of-the-art business analytics software. You will also be given the opportunity to do your dissertation with an industrial partner, gaining more business experience along the way.

Visit the website http://www.bath.ac.uk/management/msc-business-analytics/

Why the MSc in Business Analytics?

There is an increasing demand for business analysts, sometimes referred to as data analysts or data scientists.

The Bath MSc in Business Analytics provides an advanced qualification to graduates in business as well as non-business disciplines who aim to specialise in data and decision analysis, and to use these skills in diverse contexts such as finance, healthcare, and sustainability to create competitive advantage.

You will gain:
-In-depth knowledge and critical appreciation of the quantitative techniques fundamental to business analytics.
-Critical understanding of the data collection, processing, analysis, and reporting steps, its path of evolution so far and possible pathways into the future.
-The ability to identify and solve business analytics problems, and facilitate the implementation of the solutions by bridging the gap between the technical and the managerial perspectives.
-Opportunity to apply your theoretical knowledge within a practical setting, giving you valuable industry experience.

Structure and Content

Our curriculum is designed to prepare you for a career with a focus in analytics in any sector of your choosing: finance, marketing, and healthcare to name a few. The MSc in Business Analytics is an intensive full-time course lasting 12 months. It is divided into two semesters and the summer period.

During semester 1, all students study the same five core units. Semester 2 is made up of 3 further core units and then you may choose 2 further options based on your interests.

Semester 1 core units
-Databases & Business Intelligence
-Business Statistics & Forecasting
-Spreadsheet Modelling
-Operations Management

Semester 2 core units
-Data mining
-Heuristics & Simulation
-Analytics in Practice (taught in partnership with IBM)

Semester 2 options
-Sustainable Operations Management
-Project Management
-Operations Strategy
-Analytics in Context


During the final three months of the degree you will produce a dissertation. The dissertation gives you the opportunity to do a piece of substantial work on your own, demonstrating originality, innovation, drive, and determination. The dissertation also enables you to plan and execute your own project, giving you complete choice and flexibility. The dissertation can be done as a project in a company, subject to approval by the Director of Studies.

Teaching & Learning Methods

You will be exposed to a variety of teaching and learning methods that could include: interactive lectures, case studies, seminar presentations, and group project work.


A variety of individual and group assessment methods are used throughout the degree including assignments, exams, presentations, reports and exercises.

Career Development and Support

99% of our MSc in Management graduates from 2014 were employed within 6 months of graduation.

We recognise that enhancing your employability is a primary goal for undertaking a Master's degree at Bath. We have a successful track record and extensive experience of working with a wide range of global organisations to develop the right skills and competencies that our students will need to achieve their career goals.

Destinations of our MSc in Management graduates (2014):

99% of our MSc in Management graduates from 2014 were employed within 6 months of graduation. Our outstanding record for employability is reflected in the companies and organisations where these graduates now work:

Recruiters include:

BAE Systems
Barclays Bank
Credit Agricole
Goldman Sachs
HSBC China
Kantar Worldpanel
United Biscuits

Career Development Programme

Our expert careers team is dedicated to providing first class careers support exclusively for School of Management MSc students.
We offer a Comprehensive Career Development Programme and provide an individual service by working with you on a one-to-one basis to identify your career goals and help you to plan your job search.

Our Career Development programme is integrated into your MSc timetable and includes;

- An overview of career opportunities in different sectors
- Workshops on the recruitment process including: CVs, cover letters, application forms and interview advice
- Mock interviews and assessment centres
- Opportunities to network with graduate recruiters, sector specialists and alumni
- Guest speakers, company visits and presentations, employer-led skills sessions
- Development of employability skills by participating in company sponsored community projects
- Week-long business immersion week - The Future Business Challenge
- Additional support for international students and those seeking global job opportunities

A highly ranked business school

We have established ourselves as one of Europe’s leading business schools and 2016 marks the 50th Anniversary of the University of Bath, celebrating our past achievements and looking forward.

The School of Management is one of the UK's leading business schools. Currently ranked 1st for Student Experience (Times Higher Education 2015) (http://www.bath.ac.uk/management/about/rankings.html#NSS) and 1st for Business & Management (The Complete University Guide 2016) (http://www.thecompleteuniversityguide.co.uk/league-tables/rankings?s=Business+%26+Management+Studies), we are a leading centre for management research - placed 8th in the UK in the latest REF2014 (http://www.bath.ac.uk/management/about/rankings.html#ref) for business and management studies, confirming the world-class standing of our faculty.

Find out about the department here - http://www.bath.ac.uk/management/faculty/

Find out how to apply here - http://www.bath.ac.uk/management/msc-business-analytics/how-to-apply

Government Loans

A new system of postgraduate loans for Masters courses is being developed for students at English universities. There will be loans of up to £10,000 available for Masters students starting a course in 2016/17. More information is available on the study site (http://www.bath.ac.uk/study/pg/funding/taught/government-loans/index.html) and the government website external website.

Visit the Business Analytics (MSc) page on the University of Bath website for more details!

Student Profiles

PGT Bath Bursaries (Home UK full time) - 20+ Awards

For the academic year 2016/17 we have 30 bursaries of £6,000 each available for new UK Masters students.We anticipate opening for applications around late April/early May. We will email eligible offer holders with further details on how to apply once we are ready to open applications.In addition, the selection panel may take into account the following widening participation criteria and information in your supporting statement when making awards, if:- the highest education level of both of your parents is below degree level or equivalent
- the occupation level of both of your parents is between SEC 4-7 (Social Economic Class)
- you are a care leaver
- you were aged 21 or over when you commenced your undergraduate studies
- you were in receipt of free school meals, Education Maintenance Allowance or 16-19 Bursary Fund
- you attended a state school and/or a low performing school
- your gender is underrepresented in your academic department
- your ethnicity is underrepresented in your academic faculty.

Value of Scholarship(s)



- be a Home (UK) student, and
- apply for and subsequently register on an eligible Masters course.An eligible Masters course leads to an MSc, MBA, MA or stand-alone MRes with a maximum duration of two years for a full time course or four years for a part time course. Part time courses must be studied at a minimum of 50% intensity (e.g. a course which would take one year if studied full time may take up to two years if studied part time). Courses studied by distance learrning are not eligible for this scheme.

Application Procedure

The application process will be online, accessible through Bath Application Tracker, which you will have access to once you apply for a course. You will be required to answer questions relating to the widening participation eligibility criteria and provide a supporting statement of around 350 word

Further Information



Our scholarships for 2016 entry - 20+ Awards

Information on how to apply for a scholarship will be confirmed soon. Please continue to check the website.

Value of Scholarship(s)



Information on how to apply for a scholarship will be confirmed soon. Please continue to check the website.

Application Procedure

Information on how to apply for a scholarship will be confirmed soon. Please continue to check the website.

Further Information


Entry Requirements

Candidates for this postgraduate management course should have a good undergraduate degree (2:1 or above or its international equivalent). Due to the advanced quantitative content of the course, students with a business/ management degree or a degree with a strong quantitative background (e.g. Engineering or Maths) will be better suited to this degree.

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