• Regent’s University London Featured Masters Courses
  • Xi’an Jiaotong-Liverpool University Featured Masters Courses
  • University of Leeds Featured Masters Courses
  • Ulster University Featured Masters Courses
  • University College London Featured Masters Courses
  • University of Edinburgh Featured Masters Courses
  • Jacobs University Featured Masters Courses
  • Centre for Digital Media Featured Masters Courses
University of West London Featured Masters Courses
Kingston University Featured Masters Courses
Queen Margaret University, Edinburgh Featured Masters Courses
University of Leeds Featured Masters Courses
University of London International Programmes Featured Masters Courses

Marketing (MSc)


Course Description

The Bath MSc in Marketing will deepen and advance your understanding of core marketing theories and concepts whilst providing you with a desirable skill-set valued by the marketing industry.

Our programme is 12 months long, with two 11-week semesters of taught content, and the summer period, where you can choose between a research dissertation and a practice track where you will be asked to come up with a solution to an organisation's problem.

The Bath MSc in Marketing differs from many other marketing Masters programmes as it has been designed to:

-Draw on the research interests of the marketing faculty and address the three core elements of marketing today: Marketing to Consumers, Marketing to Businesses and Organizations and Marketing and Society.

-Deepen and advance your understanding of core marketing theories and concepts.

-Balance theory with practical application.

-Systematically develop key business skills including group working skills, project management skills and presentation skills.

-Leverage the expertise of nationally and internationally recognised faculty who have successfully published in the world’s top marketing journals and have many years of practical marketing experience between them.

Why the MSc in Marketing?

State-of-the-art thinking:
The programme is unique in spanning the three core elements of marketing today:
-Marketing to Consumers
-Marketing to Businesses and Organisations
-Marketing and Society

Within each of these areas, you will engage with leading academics and have access to their latest thinking.

State-of-the-art practice:
You will gain a wealth of practical knowledge as the Marketing faculty are experienced in market research, advertising, strategic consulting and brand management.

They maintain close links with a wide range of international organisations which allows us to include input from senior industry managers and site visits as part of the programme experience.

Top Careers. Top Employers.
World leading organisations recruit our graduates, here are just some of those who have recruited MSc Marketing students in the recent past:

Accenture
BP
Ernst & Young
GlaxoSmithKline
IBM
KPMG
Mercedes Benz
PWC
Rolls Royce Group
Proctor and Gamble
Siemens
Vodafone

Programme Structure

The MSc degree in Marketing is an intensive full-time programme lasting 12 months. The programme is divided into two 11-week semesters of taught content, and the summer period, where you can choose between a research dissertation and the practice track. The dissertation allows you to focus on a specific aspect of marketing that is interesting to you, using theory and robust research methods to investigate and generate a much deeper understanding of this area of interest. The practice track allows you take what you have learned about marketing and use this knowledge within your team to come up with a solution for an organisation’s problem.

Semester 1
During the first semester you will study the following five modules:
- Marketing and Society
- Consumer Psychology
- Marketing to Businesses and Organisations
- Strategic Brand Management Independent Research
- Strategic Marketing

Semester 2
During the second semester the modules are:
- Strategic Brand Management
- Advanced Advertising Theory
- E-Marketing
- International Marketing Across Cultures
- Research Methods for Marketing
- Optional Unit: Financial Management for International Business; Principles of CSR; Business in Emerging Markets; Project Management; Business Analytics; New Product Development

Summer period

During the summer period you will be able to choose between two tracks: (1) dissertation track and (2) practice track.

The dissertation track gives you the opportunity to do a piece of substantial work on your own, demonstrating originality, innovation, drive, and determination. The dissertation also enables you to plan and execute your own project, giving you complete choice and flexibility.

The practice track allows you to undertake a number of tasks, both working in teams with other members of your cohort and working individually. The practice track is designed to allow you to apply learned concepts and theories to practical problems and issues, including a management problem which will be presented to you by an organisation. This track also provides opportunities for gaining practical experience in running team projects.

Both tracks allow you to demonstrate critical insight and reflective thinking about business/management/policy issues. The tracks also help develop your written and presentation skills, and your ability to develop effective arguments. All of these attributes are transferable skills relevant to the workplace and your future career.

Teaching & Learning Methods

You will be exposed to a variety of teaching and learning methods that could include: interactive lectures, case studies, seminar presentations and group project work. As this is a Masters level course, we place a significant emphasis on independent, directed, private study that is often conducted in learning sets or groups.

Assessment

A variety of individual and group assessment methods are used throughout the degree including exams, coursework essays, reports and presentations.

Professional Qualifications

The programme carries exemptions from the Chartered Institute of Marketing exams and has links with the Market Research Society and the Institute of Direct Marketing (IDM). All students will be eligible to enter the IDM's National Student Marketing Competition at which Bath has an impressive record.

Career Development Programme

Our expert careers team is dedicated to providing first class careers support exclusively for School of Management MSc students.
We offer a Comprehensive Career Development Programme and provide an individual service by working with you on a one-to-one basis to identify your career goals and help you to plan your job search.

Our Career Development programme is integrated into your MSc timetable and includes;

- An overview of career opportunities in different sectors
- Workshops on the recruitment process including: CVs, cover letters, application forms and interview advice
- Mock interviews and assessment centres
- Opportunities to network with graduate recruiters, sector specialists and alumni
- Guest speakers, company visits and presentations, employer-led skills sessions
- Development of employability skills by participating in company sponsored community projects
- Week-long business immersion week - The Future Business Challenge
- Additional support for international students and those seeking global job opportunities

A highly ranked business school

We have established ourselves as one of Europe’s leading business schools and 2016 marks the 50th Anniversary of the University of Bath, celebrating our past achievements and looking forward.

The School of Management is one of the UK's leading business schools. Currently ranked 1st for Student Experience (Times Higher Education 2015) (http://www.bath.ac.uk/management/about/rankings.html#NSS) and 1st for Business & Management (The Complete University Guide 2016) (http://www.thecompleteuniversityguide.co.uk/league-tables/rankings?s=Business+%26+Management+Studies), we are a leading centre for management research - placed 8th in the UK in the latest REF2014 (http://www.bath.ac.uk/management/about/rankings.html#ref) for business and management studies, confirming the world-class standing of our faculty.

Find out about the department here - http://www.bath.ac.uk/management/faculty/

Find out how to apply here - http://www.bath.ac.uk/management/msc-operations-logistics-supply-chain/how-to-apply

Government Loans

A new system of postgraduate loans for Masters courses is being developed for students at English universities. There will be loans of up to £10,000 available for Masters students starting a course in 2016/17. More information is available on the study site (http://www.bath.ac.uk/study/pg/funding/taught/government-loans/index.html) and the government website external website.

Visit the Marketing (MSc) page on the University of Bath website for more details!

(Student Profile)

Minhee Song

706.jpg The MSc in Marketing has really helped me to have a broader and more in-depth understanding of marketing. Since my first degree was heavily focused on marketing communication such as advertising, I slightly lacked academic knowledge on the other areas such as product/concept development, pricing, or corporate social responsibilities. The course is very well-designed and the lecturers have always given impressive, insightful knowledge to broaden my perspectives on how marketing has changed or evolved so far and how it is expected to change in the future.

The course has been incredibly valuable and enjoyable. I not only gained knowledge in my area of interest, but also made many new friends from a variety of different cultural backgrounds. I would describe my experience of studying in the UK as full of opportunities to grow as a global citizen as well as a qualified professional.

(Student Profile)

Phillipp Schemel

707.jpg Marketing is a diverse field and there is much to discover and to enjoy. With five different courses per semester, each course taught by various lecturers, the program is truly fascinating. All my lecturers have a different background, different characteristics and are of a different age, which has meant that nearly every lecture captures my attention from beginning to end. One of the most interesting courses during the first semester was Direct and Digital Marketing where we had to develop a Direct Marketing Campaign for the School of Management.

After my first semester at the University of Bath, I came to the conclusion that, if I had to make the decision again, I would still choose to study Marketing at Bath. Therefore, I can clearly recommend it to all those interested.


(Scholarship)

MSc Scholarships for Home/ EU students - 10 Awards

Applying for a scholarship
In order to apply for a scholarship you are required to submit an essay answering the following question:How will your chosen MSc programme help to support your career and personal development? Please support your answer by telling us about the experiences and people who have influenced and shaped your decision to consider this career. Your essay should be between 500-750 words in length.

Value of Scholarship(s)

2,000

Eligibility

The School of Management is pleased to announce the provision of ten scholarships worth £2,000 for Home/EU students.

Application Procedure

You have until 30th July 2010 to apply for a scholarship. If you have already submitted an application form you are still welcome to apply for a scholarship.Please ensure that you state your full name, date of birth and email address, as given on your application form, together with the name of the MSc course you have applied to. Please also title the page MSc Scholarship application

Further Information

http://www.bath.ac.uk/management/msc_management/scholarships/


(Scholarship)

MSc Scholarships for International students - 12 Awards

Applying for a scholarship
In order to apply for a scholarship you are required to submit an essay answering the following question:How will your chosen MSc programme help to support your career and personal development? Please support your answer by telling us about the experiences and people who have influenced and shaped your decision to consider this career. Your essay should be between 500-750 words in length.

Value of Scholarship(s)

2,500 and one at 5,000 (India only)

Eligibility

The School of Management is pleased to announce the following International scholarships for students from these specific regions:India
One Scholarship worth £5,000 and a further 5 scholarships worth £2,000 each
Latin America
Two scholarships worth £2,500 each
Africa
Two scholarships worth £2,500 each
CIS States: Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Moldova, Russia, Tajikistan, Turkmenistan, Uzbekistan.
Two scholarships worth £2,500 each

Application Procedure

You have until 30th June 2010 to apply for a scholarship. If you have already submitted an application form you are still welcome to apply for a scholarship.Please ensure that you state your full name, date of birth and email address, as given on your application form, together with the name of the MSc course you have applied to. Please also title the page MSc Scholarship application.

Further Information

http://www.bath.ac.uk/management/msc_management/scholarships/#international


(Scholarship)

PGT Bath Bursaries (Home UK full time) - 20+ Awards

For the academic year 2016/17 we have 30 bursaries of £6,000 each available for new UK Masters students.We anticipate opening for applications around late April/early May. We will email eligible offer holders with further details on how to apply once we are ready to open applications.In addition, the selection panel may take into account the following widening participation criteria and information in your supporting statement when making awards, if:- the highest education level of both of your parents is below degree level or equivalent
- the occupation level of both of your parents is between SEC 4-7 (Social Economic Class)
- you are a care leaver
- you were aged 21 or over when you commenced your undergraduate studies
- you were in receipt of free school meals, Education Maintenance Allowance or 16-19 Bursary Fund
- you attended a state school and/or a low performing school
- your gender is underrepresented in your academic department
- your ethnicity is underrepresented in your academic faculty.

Value of Scholarship(s)

£6,000

Eligibility

- be a Home (UK) student, and
- apply for and subsequently register on an eligible Masters course.An eligible Masters course leads to an MSc, MBA, MA or stand-alone MRes with a maximum duration of two years for a full time course or four years for a part time course. Part time courses must be studied at a minimum of 50% intensity (e.g. a course which would take one year if studied full time may take up to two years if studied part time). Courses studied by distance learrning are not eligible for this scheme.

Application Procedure

The application process will be online, accessible through Bath Application Tracker, which you will have access to once you apply for a course. You will be required to answer questions relating to the widening participation eligibility criteria and provide a supporting statement of around 350 word

Further Information

http://www.bath.ac.uk/study/pg/funding/taught/pgt-bursaries/


(Scholarship)

Our scholarships for 2016 entry - 20+ Awards

Information on how to apply for a scholarship will be confirmed soon. Please continue to check the website.

Value of Scholarship(s)

£5,000

Eligibility

Information on how to apply for a scholarship will be confirmed soon. Please continue to check the website.

Application Procedure

Information on how to apply for a scholarship will be confirmed soon. Please continue to check the website.

Further Information

http://www.bath.ac.uk/management/msc-business-analytics/scholarships/



Entry Requirements

You should hold a good degree (2:1 or above or its international equivalent) with significant business/ management content including marketing. Alternatively you may apply if you have marketing work experience and a degree in business or management. This programme is open to graduates who currently have little or no business experience.

Email Enquiry

Recipient: University of Bath
Insert previous message below for editing? 
You haven’t included a message. Providing a specific message means universities will take your enquiry more seriously and helps them provide the information you need.
Why not add a message here
* required field
Send a copy to me for my own records.
Email Sent

Share this page:

Cookie Policy    X