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Communication Science: Youth and Media (MSc)

Course Description


Many organisations in society, including schools, youth magazines and broadcasting companies have a genuine need for knowledge about youth and the media. In addition, advertisers, internet providers, consultancies and research agencies all have a significant interest in the subject.
Children and young people are the most important users of new media technologies. Both public and commercial organisations feel increasingly compelled to tailor their offerings to reflect the preferences and needs of ever younger age groups. This MSc track trains students to meet this growing need for knowledge and advice about youth and media.

Studying Different Ages

Media psychology lies at the heart of this track. Media psychology studies the experiences, role and impact of media for a range of different groups and individuals.

Within the track, youth is considered as a broad period of development, from early infancy (age 0-2) until early adulthood (age 18-25). During this period, there are at least five age groups with different preferences and needs, each of which demands a specific approach if it is to be reached and convinced.

Specific questions that will be addressed are:

How do the (media) preferences of children develop from infancy to adulthood and what consequences do these preferences have for the use of media and its effects?
What factors play a role in determining the success or failure of media and technologies (e.g., computer games, advertising, social media) in specific age groups?
What are the most important effects of media on children and young people and why is this the case?

Entry Requirements

Applicants must hold a Dutch Bachelor's degree or its equivalent in Communication Science. Applicants of the Master's programmes are expected to have an overall grade point average (GPA) equivalent to at least: - B/3.0 (GPA US System)- a 2nd class honours / upper division British system- C (ECTS System)- 7,0 (Dutch EC-System)

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Recipient: University of Amsterdam
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