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Fashion Marketing & Communication (MA)

Course Description

UCA Epsom

Global fashion brands need creative thinkers to communicate their messages effectively through social media, digital technologies and creative PR practices. Our new MA course combines core marketing and communication skills to build a comprehensive portfolio of knowledge – central to this fast changing sector and intrinsic to today’s world-class fashion communicators.

As a student of this course, you’ll learn how to manage and generate brand appropriate campaigns and develop the ability to understand and derive strategies from future trend data.

*Course subject to validation

Have a question? Just ask us - http://www.uca.ac.uk/ask-uca/

Course overview

This new Masters degree provides a learning environment where you can develop both creative and strategic skills in fashion marketing and communication.

You’ll be taught the core principles of Fashion Marketing and Communication through a range of approaches, including lectures, seminars, tutorials and workshops, and will undertake both formative and summative assessment including reflective personal blogs and journals.

The course will support you in developing your practice through relevant research, a deep understanding of how the fashion industry operates, and engagement with global fashion brands, in order to plan and produce a major project that is unique to you.

Running throughout the course is a strong emphasis on both independent research and participatory group work. If you’re a full time student, you’ll have scheduled teaching for up to two days a week, as well as access to workshops and studios for a further three days (as agreed with your tutor). You’ll also have access to the industry lectures and workshops that form part of the wider PG programme around the culture of design, fashion and business.

Taught at our Epsom campus, the course will give you access to extensive resources such as our digital studios, a dedicated MA base room and ample workshop spaces. The course also offers both a nurturing learning environment and a strong business-facing culture, enriched by our close connections with the fashion industry, and you’ll develop the skills needed to work at a high level in fashion marketing, communications and PR when you graduate.


The MA courses at UCA Epsom share a baseroom with networked computer facilities and you also have access to our extensive range of campus facilities, including: print studios with both screen printing and digital printing facilities, photography studios and darkrooms, 3D workshops, media store for borrowing film and photography equipment.

Studios and study areas - Dedicated studios and study areas

Photography studios - Bookable photographic studios with a darkroom and digital processing equipment

Digital media suites - Dedicated digital media suites equipped with Macs and PCs, programmed with the latest industry-standard, specialist software such as: Illustrator, Photoshop, InDesign, After Effects

Printmaking studios - Open access print studios with extensive screen and digital printing facilities with dedicated technical support

International study

Find out more about studying in the UK, or studying part of your course abroad at one of our partner institutions (study abroad option not available on all courses).

Studying in the UK - http://www.uca.ac.uk/international-study/

Studying abroad - http://www.uca.ac.uk/study/study-abroad/

Course connections

On this course, you'll be exposed to a world of opportunities


Graduates will be able to work at a high level within the following industries:

- Fashion, marketing and communication managers
- Public relations
- Digital marketing
- Marketing and events management
- Fashion marketing
- Brand management.

::Further study::

You may also like to consider continuing your studies at MPhil or PhD level with us at UCA.

Your portfolio

No formal portfolio is needed for this course - offers will be made on your written application, qualifications, personal statements and references.

Student regulations

Find out more about the operation of our courses, student conduct, assessments and examinations - http://community.ucreative.ac.uk/student-regulations

Visit the Fashion Marketing & Communication (MA) page on the University for the Creative Arts website for more details!

Entry Requirements

A good honours degree (normally 2.1 or above) or equivalent qualification in your chosen subject or a related discipline and/or Relevant work experience, demonstrating your ability to study at postgraduate level.

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